Apresta Announces "How-To" Webinar Series on Driving Successful Mobile Strategies.Online Sessions for IT and Business Unit Executives Seeking to Go Beyond Email on Mobile Devices CAMPBELL, Calif. -- Apresta, innovators in providing wireless access to enterprise data, today announced a series of Webinars that aim to educate participants on how to successfully mobilize business data, how to benchmark mobile initiatives and measure results. With a track record of successful implementations for industries with complex sales Complex sales, also known as Enterprise sales, can refer to a method of trading sometimes used by organizations when procuring large contracts for goods and/or services where the customer takes control of the selling process by issuing a Request for Proposal (RFP) and and marketing organizations, as well as disparate back end systems, experts from Apresta will share their experience and provide participants with practical information on how they can develop the best mobile strategy in terms of defining ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , launching pilots and successfully working with IT organizations. A recent Aberdeen report (1) states that with global demands increasing, sales teams are required to have real-time mobile access to customer data. The report concludes that top performing companies view their mobile data strategy as a competitive advantage, leading an average increase in sales productivity of 78%. By sharing tactical insights and demonstrating the strategies that drive effective mobile deployments across many industries, the Webinars will provide valuable information for companies seeking to launch or enhance their own mobile data initiatives. Webinar Schedule: Tuesday, October 17, 1:00 - 1:30 PM ET: Mobile Sales Successes: How Three Industry Leaders Are Measuring Return on Investment Tuesday, November 14, 1:00 - 1:30 PM ET: Building the Business Case for Mobilizing Sales Data through a Successful Pilot Program Tuesday, December 12, 1:00 - 1:30 PM ET: The Seven Pitfalls of Mobile Data Access Implementations "Companies know they have to have a mobile initiative to stay competitive, but they often don't know Don't know (DK, DKed) "Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party. how to take the next steps," said Rich Koch, Vice President of Marketing at Apresta. "The Webinar series will help put companies on the right path to building successful mobile data initiatives by learning how leading organizations have implemented quickly, cost effectively and most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially -- without pain," added Koch. Registration Sign up for Apresta's complimentary Webinar series by visiting the registration page at: http://www.apresta.com/news_events/online_seminar.html Apresta delivers a complete solution to mobilize your business processes. Apresta delivers real-time consolidated data from multiple backend systems in 3 easy steps: connect, organize and publish. About Apresta Silicon Valley-based Apresta[TM], the world leader in mobilizing business processes, creates advanced mobile solutions that deliver real-time, relevant information at the point of need. Apresta's end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. provides secure access to enterprise systems including ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. , CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , SCM (1) (Software Configuration Management, Source Code Management) See configuration management. (2) See supply chain management. , financial systems, legacy and more, from handheld devices. Apresta uniquely organizes back-end data into powerful new mobile enterprise workflows, resulting in increased productivity and competitive advantage. Apresta is a division of Saratoga Systems, a global supplier of enterprise software solutions to the mid-large enterprise market. Apresta is on the Web at http://www.apresta.com (1)Mobile Sales Solutions Benchmark Report: How mobility grows revenues and customers through sales productivity, Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. , August 2006. |
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