Apresta Adds Support for Motorola Q to Enterprise Data Access Offering; With Apresta, New Motorola Q Users Can Access CRM, ERP, Financials, and More From Enterprise Data Platforms.CAMPBELL, Calif. -- Apresta, innovators in providing wireless access to enterprise data, today announced support for the Motorola Q The Motorola Q is a Windows Mobile smartphone first announced in the Summer of 2005 as a thin device with similar styling to Motorola's immensely popular RAZR. Motorola in a partnership with Verizon Wireless released the Q on May 31, 2006[1]. , the latest cellular smart phone that runs handheld applications on Microsoft's Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center. 5.0 operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. . With Apresta, Motorola Q users can now gain seamless, real-time access to data from any back-end enterprise database system, including CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. , financials, and more. Apresta is designed to give users real-time access to enterprise data formatted specifically for handheld devices, such as the Motorola Q, BlackBerry, or Treo. Apresta provides a solution that connects to multiple back end systems, accesses and organizes data fields from those systems, and then publishes the data to the handset. The beauty of Apresta is that it provides real-time, two-way access to business-critical customer and account information at the point of need, when a salesperson is calling on a customer, or a service representative is on site. And Apresta accommodates data access security, supports changing business rules, and lets you build custom reports and displays without any programming. "The Motorola Q is the latest device to give users handheld access to e-mail, the web, and more, and mobile workers are always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new tools and technologies to simplify their lives," said Rich Koch, vice president of marketing for Apresta. "With Apresta, we can increase the value of the Motorola Q for mobile workers, giving users access to information that is critical business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets when they need it. Now customers can access sales reports, financial data, ERP and CRM information, inventory, pricing or delivery data, and more from their Motorola Q." The Apresta data delivery model is similar to iTunes for music delivery; rather than having to download an application, Apresta delivers just the data you want to access when and where you want it. Apresta Studio gives users a simple interface to create custom reports, mapping specific data fields for display on handheld devices, like the Motorola Q smart phone. The results are customized wireless reports and data entry systems that can monitor sales activity, check inventory, place orders, and more. "The Motorola Q is the ideal platform for Apresta data access," Koch adds. "Its QWERTY keyboard The standard English language typewriter keyboard. Q, W, E, R, T and Y are the letters on the top left, alphabetic row. Designed by Christopher Sholes, who invented the typewriter, the keyboard layout was organized to prevent people from typing too fast and jamming the keys. makes it easy to enter customer and order information -- the keyboard really facilitates the real time data interaction capabilities of Apresta." In addition to the Motorola Q, Apresta is compatible with any device that runs the Microsoft Mobile Windows operating system, including the Pocket PC for Compaq, Dell, Hewlett Packard and others, and a variety of smart phone platforms, as well as the Research in Motion (RIM) platform and the Palm Treo. Apresta provides real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. access on these handheld platforms, and allows users to work offline and automatically synchronizes data once the connection is reestablished. About Apresta Apresta(TM), an innovator in mobilizing business processes, creates advanced mobile solutions that deliver real-time, relevant information at the point of need. Apresta's end-to-end solution provides secure access to enterprise systems including ERP, CRM, SCM (1) (Software Configuration Management, Source Code Management) See configuration management. (2) See supply chain management. , financial systems, legacy and more, from handheld devices. Apresta uniquely organizes back-end data into powerful new mobile enterprise workflows, resulting in increased productivity and competitive advantage. Apresta is a division of Saratoga Systems (www.saratogasystems.com), a global supplier of enterprise CRM software. Apresta is on the web at www.apresta.com |
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