Apress.com Opens for Business: Apress L.P. Announces the Creation of the Apress eBookshop.BERKELEY, Calif. -- Apress L.P. is pleased to announce the creation of the Apress eBookshop. Earlier in 2005, Apress launched the "Free eBook" series. This is a continually growing collection of essential titles, including A Programmer's Introduction to PHP (PHP Hypertext Preprocessor) A scripting language used to create dynamic Web pages. With syntax from C, Java and Perl, PHP code is embedded within HTML pages for server side execution. 4.0, that Apress offers its readers for free. With hundreds of copies of its books being downloaded on a daily basis, Apress is seizing the opportunity by offering IT professionals worldwide a variety of ways to stay at the forefront of technology. Apress is launching the eBookshop with several incentives, including a minimum of a 50% discount on all titles, a one-time 75% discount to members on a single eBook, tie-ins with partner companies, trade-show promotions, tell-a-friend bonuses and ongoing specials. An eBook is a valuable companion to an indispensable reference book; offered in PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. format, it is searchable, portable, convenient and affordable. Within 10 days of the soft launch of Apress' eBookshop, research indicated that many sales were generated from programmers worldwide: South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. , Great Britain Great Britain, officially United Kingdom of Great Britain and Northern Ireland, constitutional monarchy (2005 est. pop. 60,441,000), 94,226 sq mi (244,044 sq km), on the British Isles, off W Europe. The country is often referred to simply as Britain. , Australia and Europe. Apress was pleased to learn that approximately 20% of customers purchased multiple titles. With the eBookshop's official launch on May 2, 2005, it is expected that the number of downloads will dramatically increase, both domestically and internationally. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. publisher and co-founder Gary Cornell, "While I'm a 'dead tree' kind of guy, lots of our customers have moved beyond me. I'm pleased Apress is now able to support them! And even I realize that having an eBook version of one of our titles is a very useful companion to the physical book." About Apress All Apress titles are available at bookstores worldwide, at online booksellers, and from Springer New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Inc. at 800-777-4643; fax 201-348-4505. Contact us for more information at sales@apress.com. For more information about Apress' innovative approach to publishing, contact Julie Miller at 510-549-5930, extension 126, or write to julie@apress.com. Apress L.P., based in Berkeley, California Berkeley is a city on the east shore of San Francisco Bay in Northern California, in the United States. Its neighbors to the south are the cities of Oakland and Emeryville. To the north is the city of Albany and the unincorporated community of Kensington. , is a fast-growing publisher of technical books devoted to meeting the needs of information technology professionals. Apress is dedicated to publishing titles of the highest quality and has compiled a team of authors that reads like a veritable "Who's Who" of the computing industry. |
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