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Apptus Technologies AB: One of Europe's Largest Online Social Network With over 400,000 Unique Daily Visitors Selects the Apptus High Speed Search Engine.


STOCKHOLM Stockholm (stŏk`hôlm'), city (1995 pop. 692,954), capital of Sweden and of Stockholm co., E Sweden, situated where Lake Mälaren flows into the Baltic Sea. , Sweden -- Apptus Technologies in Lund, Sweden has delivered a solution which helps the members of LunarStorm Social Network find each other with more ease and precision.

Warp Speed warp speed
n. Informal
An extremely rapid speed or state of activity: "A young pronghorn antelope teased a yearling wolf, shifting into warp speed and leaving the wolf in the dust when it tried to pursue" 
 and High Precision searches made Apptus the obvious choice to LunarStorm

Apptus has developed an out-of-the box solution designed for dating services and social networks on the internet (Apptus Social Networks Solution). The search application is designed specifically for sites with large amounts of data and many visitors such as LunarStorm, the Swedish equivalent of Myspace.com and the largest Community-site in Scandinavia with around 400,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  every day.

The search engine runs through the members' personal profiles and rapidly matches profiles based on criteria as age, looks, interests and geographic location:

"The system gives our users an instant match regarding their personal profiles and helps them to find friends one the same wavelength in an easy way. The solution has deloaded our infrastructure and speeded up the response time on the site in a very cost-efficient manner, says Annelie Demred, Site Manager of LunarStorm.

"It's been a demanding challenge to implement a search system for a portal of LunarStorm's amount of data and traffic intensity. Usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. , cost efficiency and speed have been our objectives." states Michael Mokhberi, VP Strategic Business Development. "This is a great step toward personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  of social networks and we are convinced that there is a growing need for our unique search solutions both in Scandinavia and abroad."

More about Apptus

Apptus is a company specializing in database technology with a focus on delivering services and products that increase revenue, performance and availability of our customers growing data or advanced database search. Apptus' research is in the area of search and database technology. Our dedication to creating high performance systems is reflected by the fact that we invest more than 20 percent of our annual revenue in research and development. The Apptus way is: quality, results and growth. Some of our national and international customers include CDON, Bokus, TDC TDC Top Dead Center
TDC Time-to-Digital Converter
TDC Tabular Data Control
TDC Total Development Cost
TDC Texas Department of Corrections
TDC The Discovery Channel
TDC Torpedo Data Computer
TDC Theater Deployable Communications
, Eniro, Hitta.se and Sveriges Radio Sveriges Radio AB (SR) – Swedish Radio Ltd – is Sweden's national publicly funded radio broadcaster. The Swedish public-broadcasting system is in many respects modelled after the one used in the United Kingdom, and Sveriges Radio - like Sveriges Television - . For more information please visit us online at: www.apptus.com

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COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 16, 2006
Words:363
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