Apptus Technologies AB: Local Matters and Apptus Announce a Technology Solution That Integrates Quebecor Mediapages Print and Online Directories.DENVER Denver, city (1990 pop. 467,610), alt. 5,280 ft (1,609 m), state capital, coextensive with Denver co., N central Colo., on a plateau at the foot of the Front Range of the Rocky Mts., along the South Platte River where Cherry Creek meets it; inc. 1861. , Colo. & LUND Lund (lŭnd), city (1990 pop. 62,910), Malmöhus co., S Sweden. It is a commercial and industrial center and a rail junction. Manufactures include paper, packaging, printed materials, and clothing. Mentioned (c. , Sweden -- Local Matters, Inc. and Apptus, announced the successful completion of a unique solution enabling Quebecor MediaPages, a Quebecor Media subsidiary that publishes print and online directories across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. , to integrate its print and online directories into one website, Canoe411.ca. MediaPages needed to integrate their print and online directories into one powerful search solution to enhance the user search experience and to provide their merchants with a highly effective and targeted advertising solution. The addition of Canoe411.ca will reinforce this position and provide the most advanced solutions to their customers. The beta format of Canoe411.ca was launched in April and became in May the exclusive e-directory on the Canoe network, one of Canada's leading content websites with 8.8 million unique monthly visitors. Local Matters' customized solution for MediaPages is designed to broaden the revenue and distribution opportunities for merchants advertising through Canoe411.ca by delivering improved consumer local search services. The back-end solution created by Apptus enhances the merchant and user experience through its content enrichment enrichment Food industry The addition of vitamins or minerals to a food–eg, wheat, which may have been lost during processing. See White flour; Cf Whole grains. technology. "Local Matters specializes in developing search solutions that cultivate cul·ti·vate tr.v. cul·ti·vat·ed, cul·ti·vat·ing, cul·ti·vates 1. a. To improve and prepare (land), as by plowing or fertilizing, for raising crops; till. b. connections between merchants and consumers. With the combination of Apptus' sales and content enrichment tools, merchants utilizing MediaPages e-directory, Canoe411.ca, will see more targeted customer leads. In turn, this expands MediaPages digital footprint The amount of geographic space covered by an object. A computer footprint is the desk or floor surface it occupies. A satellite's footprint is the earth area covered by its downlink. See form factor. 1. ," said Alison Kane, executive vice president of online media at Local Matters. "The combined solution by Local Matters and Apptus creates a new standard in the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Yellow Page market space in terms of the user search experience and results merchants achieve through online advertising," said Michael Atlevi, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Apptus. About Apptus Apptus is a private company, headquartered in Sweden with offices in Canada and England. As the Nordic leader within the field of search and database technology, Apptus provides solutions and products that ensure accessibility for customers with growing data sets and strong demands for search logistics, relevant results and connections to the customer's own business. Apptus primarily supplies solutions to customers within the fields of e-directory and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. . Among the customers are YELL, Bokus, CDON, De Gule Sider, Eniro, Hitta, Lokaldelen and Lunarstorm. Apptus conducts research in search and database technology. Apptus' keywords are quality, result and growth. For more information, please visit www.apptus.com. About Local Matters Local Matters, Inc., with more than 20 Yellow Pages customers in nine countries and 22 U.S. and international 411 service providers in 13 countries, provides software and media services that enable Yellow Pages publishers and 411 service providers to expand their traditional service offerings and capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. emerging opportunities in the local search market. Local Matters' products and services are designed to broaden its clients' revenue and distribution opportunities by enabling them to deliver improved consumer local search services and extend their advertising reach. Visit the company at www.localmatters.com. About Quebecor MediaPages Quebecor MediaPages, a Quebecor Media subsidiary, publishes print and online directories across Canada. In collaboration Working together on a project. See collaborative software. with Sun Media and Quebecor Media local and regional newspapers, MediaPages publishes more than 20 print directories in smaller centres in Quebec, Ontario and Alberta under the "MediaPages" name, and it will publish almost as many directories in the greater Montreal and Quebec City areas in 2008-09. MediaPages also operates an online directory, Canoe411.ca, as part of the Canoe network, one of Canada's leading groups of content websites. For more information, please visit www.mediapages.ca. This information was brought to you by Cision http://newsroom.cision.com |
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