Apptix Appoints Maysoon Al-Hasso as New Vice President of Marketing.Software Industry Veteran Assumes Leadership Role to Drive New Market Penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" for On-Demand Business Communications HERNDON, Va. -- Apptix (OSE OSE - Open Systems Environment :APP), the premiere provider of on-demand business communications solutions for Small and Medium-sized Businesses (SMBs), today announced the appointment of Maysoon Al-Hasso as the Vice President of Marketing, reporting directly to company CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Amir Hudda. With more than 15 years of experience in business management and high technology marketing, Al-Hasso will be responsible for Apptix's corporate marketing and product management functions. With a focus on brand development and new market penetration, she will lead the company's marketing efforts as Apptix builds on its leadership position in Hosted Exchange and delivers a comprehensive set of business communications solutions and services for SMBs. "The addition of Maysoon to Apptix is key to our ability to pursue our company's growth strategy. Having achieved dominance in Hosted Exchange with 25 percent market share in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , our next step is to offer our SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. customers a complete set of hosted business communications services including VoIP and Mobile Instant Messaging Mobile Instant Messaging abbreviated as MIM is a presence enabled messaging service that aims to transpose the Internet desktop messaging such as ICQ or MSN experience to the usage scenario of being connected via a mobile/cellular device. solutions," said Amir Hudda. "The SMB market See SMB. is seeking enterprise-class business communications solutions - we plan to meet this growing demand with a full complement of reliable and cost-effective business communications services. We will rely on Maysoon's proven experience leading world-class marketing teams and executing global marketing & product strategies as we move forward." Prior to joining Apptix, Al-Hasso provided strategic marketing consulting services to small, medium and large technology companies, from software start-up's to AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. . She has led marketing organizations at several enterprise software companies, including Sterling Software and Texas Instruments Software. Most recently, she served as a Vice President at Computer Associates, driving a variety of functions including Product Marketing, Public Affairs and Business Strategy & Communications. Al-Hasso also has deep international experience having built and driven marketing organizations in Europe, the Americas and Asia Pacific. She holds a Bachelor's Degree in Management from the University of Manchester The University of Manchester is a university located in Manchester, England. With over 40,000 students studying 500 academic programmes, more than 10,000 staff and an annual income of nearly £600 million it is the largest single-site University in the United Kingdom and receives in England. About Apptix Apptix (OSE:APP), founded in 1997, is a premiere provider of on-demand messaging and collaboration solutions to over 167,000 subscribers across more than 16,500 organizations worldwide. Its Software as a Service offerings, including Hosted Microsoft Exchange, Hosted Microsoft SharePoint, Hosted Mobile Instant Messaging (IM), Mobile Messaging, and Archiving & Compliance, provide small and medium-sized businesses with a reliable, secure and cost effective alternative to purchasing and managing software applications in-house. IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Hewlett Packard, Bell Canada, Savvis and others have selected Apptix to provide on-demand services to their customers. Apptix is a Microsoft Gold Certified Partner for Hosting and Application Services. Apptix's brands include www.ASP-One.com, www.MailStreet.com, and www.Mi8.com, which provide Exchange Hosting and essential add-on services, www.SharePointSite.com, which provides Hosted SharePoint, and www.WebMessenger.com, which provides Hosted Mobile IM. The company is headquartered in Herndon, Virginia, with additional locations across the United States, Europe and Asia. For more information, visit www.apptix.com. |
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