Apptitude is First to Identify and Track Multimedia Applications for Internet Commerce.LAS VEGAS--(BUSINESS WIRE)--May 11, 1999-- Company Expands Capabilities of its Visualizer vi·su·al·iz·er n. One who visualizes, especially a person whose mental images are predominantly visual. Noun 1. visualizer - one whose prevailing mental imagery is visual visualiser Solution, enabling CIOs to make informed decisions about their Internet commerce networks Apptitude, Inc., the leading provider of application visibility solutions for enterprise networks, today announced that it has added full multimedia, streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. and audio recognition and analysis to its Visualizer solution. With its expanded capabilities, Visualizer enables CIOs to eliminate guesswork and make informed network decisions as they roll out bandwidth-intensive Internet commerce applications. "Enterprises that have made a strategic commitment to Internet Commerce now have a powerful new tool that provides an accurate picture of how these new customer channels are affecting the network," says Chris Kenber, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Apptitude. "To date, decisions on network capacity and configuration have been made largely by guesswork. But the cost of flying blind in Internet commerce is prohibitive. We have a simple and effective answer to that problem." Internet commerce revenue is expected to grow from $2.6 billion in 1996 to $220 billion in 2001, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. International Data Corporation's Internet Commerce Market Model. Apptitude's Visualizer can now automatically identify and track applications running on common Internet protocols Refers to all the standards that keep the Internet running. The foundation protocol is TCP/IP, which provides the basic communications mechanism as well as ways to copy files (FTP) and send e-mail (SMTP). such as RTP (1) (Rapid Transport Protocol) The protocol used in IBM's High Performance Routing (HPR) system. (2) (Realtime Transport Protocol) An IP protocol that supports real time transmission of voice and video. (Real Time Transport Protocol) and RTCP See RTP. (Real Time Transport Control Protocol) through the H.323 real-time multimedia teleconferencing standard. This capability provides recognition for all H.323 compliant applications including Microsoft's NetMeeting, Cisco's Multimedia Conference Manager, Netscape Conference See Netscape Communicator. and Intel's ProShare among many others. "Audio and video and multimedia web presentations have been identified as the key drivers of customer and consumer interest on Internet and e-commerce sites," says Bill Leavy Bill Leavy (pronounced LEE-vee) is an American football official in the National Football League (NFL) since 1995 and is a retired San Jose, California Police Officer and Firefighter, serving for 27 years. , Apptitude's VP of Marketing. "These technologies are very heavy consumers of bandwidth, so a clear understanding of their actual impact on the network is critically important to successful Internet commerce implementations." According to a March 1999 report by The Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. : "As businesses weave e-commerce into the very fabric of their business processes, massive amounts of information -- in the form of data, voice, and video "packets" -- will flood the myriad networks that make up our global communication system." Apptitude's Solution Apptitude's solution includes the Apptitude Visualizer, a data collection device that automatically captures and tracks individual application conversations by user and network segment, the Apptitude Analyzer, a real-time monitoring and analysis application, and the Apptitude Reporter, a web-based, reporting application. With Apptitude's comprehensive Internet application visibility, it has assumed the lead position in the exploding Internet commerce management market. Pricing and Availability The enhanced Apptitude Visualizer will be available in June 1999. Pricing is determined by a customer's network environment. A typical installation is priced at approximately $100,000. About Apptitude Founded in 1995, Apptitude, Inc. is a leader in the application visibility for enterprise networks. The company provides solutions to large enterprises worldwide in the financial services, manufacturing, high technology, utilities and telecommunications industries. The company also licenses its technology to leading network equipment vendors. Apptitude's web site is www.apptitude.com Apptitude and the Apptitude logo are trademarks of Apptitude Incorporated. All other trademarks and trade names are the property of their respective holders. |
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