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Apptera appoints new CEO.


Apptera, a provider of packaged speech applications, has announced the appointment of Marketta Silvera as the company's new CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Silvera brings more than 25 years' of leadership and technology experience to Apptera, where she will provide the corporate vision for new enterprise solutions and head the execution of the company's business growth strategy. She will also serve as a member of the board of directors of Apptera. Silvera replaces Lorraine Lorraine (lôrĕn`), Ger. Lothringen, region and former province, NE France, bordering in the N on Belgium, Luxembourg, and Germany, in the E on Alsace, in the S on Franche-Comté, and in the W on Champagne.  Hariton, who was the company's chief executive for the past 18 months.

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Title Annotation:Marketta Silvera
Publication:Customer Interaction Solutions
Article Type:Brief Article
Geographic Code:1USA
Date:Feb 1, 2005
Words:85
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