Apptera Wins Second Innovation Award in Two Months.

MobileAd Technology Awarded "Best Innovation in Directory Assistance" at SpeechTEK West 2007

SAN BRUNO, Calif. -- Apptera, a leading provider of technology for mobile advertising, search & commerce, today announced that the company's MobileAd Technology was awarded "Best Innovation in Directory Assistance" from AVIOS at the SpeechTEK Best-of-Show awards. This marks the second innovation award recognition for the company within two months. In February, Apptera's MobileAd Technology won the "Global Innovation" award at the European Directory Marketplace 2007 (EDM07).

"Apptera's ability to insert relevant ads into the flow of a phone call opens up whole new business models to enterprises and Telco's," stated Bill Meisel, Executive Director of AVIOS (Audio Voice Input Output Society) and president of TMA Associates. "If ads are to be acceptable over the phone, they must be relevant to the caller. With Apptera's technology, callers to directory assistance (411) can now hear a relevant 10-second ad instead of paying $1.50 for the call. At the equivalent of $540 per hour in savings, callers should find that tradeoff compelling."

"It's an honor to be recognized by two industry-leading organizations and to be chosen among so many unique companies that are driving innovation in our industry," said Marketta Silvera, CEO, Apptera. "The recognition that Apptera has received recently highlights the value of In-Call ads, which connect advertisers to consumers at the exact time they are searching for relevant products and services."

About Apptera

Apptera provides technology for mobile advertising, search & commerce. This technology helps companies increase revenues through ad-serving capabilities and campaign management solutions. The services are provided In-Call - at the exact moment a consumer is interacting with a business over the phone. Dozens of companies, some of which are electronic hubs, have adopted Apptera's technology and through these customers, more than 1,800 businesses in the communications, retail, financial and transportation industries form the user base for Apptera's award-winning solutions. Founded in 2001, Apptera is a privately held Silicon Valley-based technology company funded by leading venture capital firms. For additional information, visit www.apptera.com.

Apptera, the Apptera logo, Apptera MobileAd Manager and Apptera MobileAd Xchange are registered trademarks, service marks or trademarks of Apptera in the United States and/or other countries. All other company names or product names may be the trademarks of their respective owners.