Apptera Wins Global Innovation Award.Apptera's MobileAd Technology Honored at EDM (Engineering Data Management) An information system that maintains the details of all engineering data while the product is in the design and concept phase. This includes geometry and changes to geometry. See PLM. EDM - Electronic Data Management 07 Conference SAN BRUNO San Bruno (săn br  `nō), city (1990 pop. 38,961), San Mateo co., W Calif., a suburb on San Francisco Bay; inc. 1914. There is light manufacturing and petroleum refining. , Calif. -- Apptera, a leading provider of technology for mobile advertising, search & commerce, today announced that the company was awarded the European Directory Marketplace 2007 (EDM07) Conference's Global Directory Award for Innovation. The award was presented to Apptera's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Marketta Silvera at the EDM07 Awards Dinner in London on February 5, 2007 by Stuart Whitaker, President and CEO of Whitaker Associates. The award recognized Apptera's ability to create a tremendous impact on the Directory Assistance (DA) and Directory Enquiry (DQ) market. Apptera's MobileAd Technology was selected from 16 Innovation Award nominations. "Apptera has developed a capability that is entirely new and unique in this dynamic and competitive market where innovation is crucial for survival," said Whitaker. "We believe this service offers DA Providers the opportunity to introduce an entirely new revenue stream and service, as well as an entirely new and beneficial service to users." "I've worked extensively with key players in the DA/DQ industry for many years and it's exciting to be involved in this industry at such a pivotal time," said Kathleen Pierz, managing partner, The Pierz Group. "Apptera won this prestigious award for creating not only an innovative product to deliver advertiser-paid promotions, but one that could change the face of the industry." The Global Directory Award for Innovation is given to the product or service that demonstrates the greatest innovation in this rapidly changing Directory and Search Services (DSS (1) (Digital Signature Standard) A National Security Administration standard for authenticating an electronic message. See RSA and digital signature. (2) (Digital Satellite S ) market. DSS includes the rapidly changing and converging con·verge v. con·verged, con·verg·ing, con·verg·es v.intr. 1. a. To tend toward or approach an intersecting point: lines that converge. b. Directory Enquiry (DQ), Yellow Pages, and Internet Search markets in a fixed and mobile world. "The Mobile world has taken its position as the next major advertising channel, and our breakthrough technology has proven to be an effective and targeted way to reach consumers," said Marketta Silvera, CEO, Apptera. "It is a great honor As a verb, to accept a bill of exchange, or to pay a note, check, or accepted bill, at maturity. To pay or to accept and pay, or, where a credit so engages, to purchase or discount a draft complying with the terms of the draft. to be recognized among so many unique and innovative companies that are helping to change this dynamic industry." Apptera recently announced its MobileAd Technology, which enables voice ad-insertions within in-bound or out-bound calls. By bringing the proven approach of keyword advertising Paying for placement and click-throughs on the results list of a Web search engine. Advertisers bid an amount to get a link to their Web site placed at the beginning of the results list when the user's search words match their product keywords. to the phone, Apptera provides an unprecedented way for advertisers to promote their product to a prospect at the exact time the caller Caller may refer to one of the following:
About Apptera Apptera provides technology for mobile advertising, search & commerce. This technology helps companies increase revenues through ad-serving capabilities and campaign management solutions. The services are provided In-Call - at the exact moment a consumer is interacting with a business over the phone. Dozens of companies, some of which are electronic hubs, have adopted Apptera's technology and through these customers, more than 1,800 businesses in the communications, retail, financial and transportation industries form the user base for Apptera's award-winning solutions. Founded in 2001, Apptera is a privately held Silicon Valley-based technology company funded by leading venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] . For additional information, visit www.apptera.com. Apptera, the Apptera logo, Apptera MobileAd Manager and Apptera MobileAd Xchange are registered trademarks, service marks or trademarks of Apptera in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and/or other countries. All other company names or product names may be the trademarks of their respective owners. |
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