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Approva Corporation Appoints Neil Selvin as Chief Marketing Officer; Selvin Joins Management Team to Enhance Market Visibility and Spur Growth For Enterprise Controls Management Solution.


Business Editors/High-Tech Writers

VIENNA, Va.--(BUSINESS WIRE)--March 23, 2004

Approva(R) Corporation, the leader in enterprise controls management software for ERP business processes, today announced that technology veteran Neil Selvin has joined the company as vice president and chief marketing officer. A seasoned professional, Selvin brings more than 25 years of technology marketing experience to Approva. Selvin's appointment follows the completion of a second round of corporate funding, earmarked for aggressive market expansion and product development efforts.

"Neil will lead Approva's charge to deliver compelling solutions to CFOs that address regulatory compliance today, as well as the ongoing need to increase visibility into business processes and controls," said Prashanth (PV) Boccasam, CEO of Approva. "His proven leadership abilities, coupled with the rapidly expanding need for process visibility and control, will bring Approva to the next level of corporate growth."

Prior to joining Approva, Selvin served as president and CEO of several technology companies, including Pivia, OneWorld Systems and Global Village Communication. Under Selvin's leadership, Global Village Communication experienced four years of 75 percent annual growth and a successful IPO in 1994. Selvin was previously the director of marketing for portable computing at Apple Computer, Inc., where he led the original launch of Apple's award-winning PowerBook notebook computers.

"With Sarbanes-Oxley here today and Approva's long-term value propositions, I am enthusiastic about joining the Approva executive team," said Selvin. "Companies like Colgate-Palmolive, Microsoft and McCormick benefit today from BizRights(TM), and I am convinced that Approva is building an industry-leading position delivering ground-breaking software that enhances companies' financial controls and business efficiency."

Selvin holds bachelor's and master's degrees in physics from Pomona College Pomona College: see Claremont Colleges. and Brown University, and earned his MBA from Harvard Business School.

About Approva Corporation

Approva Corporation is a leader in enterprise control management software for ERP business processes. Continuous monitoring has become increasingly critical as companies consolidate their ERP instances, upgrade to new versions, and roll out ERP to more users. Complying with government regulations, such as the Sarbanes-Oxley Act of 2002, amplifies the need for companies to increase the frequency, accuracy, and depth of their audit process. In contrast to existing snapshot-in-time tools or manual solutions, Approva BizRights(TM) product suite is an integrated monitoring business application that is continuous, business-friendly, and proactive. Its business user-oriented solutions help financial executives, business managers, and auditors continuously identify, document, test, manage, and monitor business controls. The end results are greater visibility into business risk, improved compliance, and increased efficiency. For more information visit us at www.approva.net.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 23, 2004
Words:420
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