Approva Corporation Appoints Neil Selvin as Chief Marketing Officer; Selvin Joins Management Team to Enhance Market Visibility and Spur Growth For Enterprise Controls Management Solution.Business Editors/High-Tech Writers VIENNA, Va.--(BUSINESS WIRE)--March 23, 2004 Approva(R) Corporation, the leader in enterprise controls management software for ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. business processes, today announced that technology veteran Neil Selvin has joined the company as vice president and chief marketing officer. A seasoned professional, Selvin brings more than 25 years of technology marketing experience to Approva. Selvin's appointment follows the completion of a second round of corporate funding, earmarked for aggressive market expansion and product development efforts. "Neil will lead Approva's charge to deliver compelling solutions to CFOs that address regulatory compliance today, as well as the ongoing need to increase visibility into business processes and controls," said Prashanth (PV) Boccasam, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Approva. "His proven leadership abilities, coupled with the rapidly expanding need for process visibility and control, will bring Approva to the next level of corporate growth." Prior to joining Approva, Selvin served as president and CEO of several technology companies, including Pivia, OneWorld Systems and Global Village Communication. Under Selvin's leadership, Global Village Communication experienced four years of 75 percent annual growth and a successful IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. in 1994. Selvin was previously the director of marketing for portable computing at Apple Computer, Inc., where he led the original launch of Apple's award-winning PowerBook notebook computers A laptop computer that weighs in a range from five to seven pounds. The term originated when laptops were routinely more than 10 pounds, and those that became lighter were placed in a special "notebook" category. In practice, notebook computer and laptop computer are synonymous. . "With Sarbanes-Oxley here today and Approva's long-term value propositions, I am enthusiastic about joining the Approva executive team," said Selvin. "Companies like Colgate-Palmolive, Microsoft and McCormick benefit today from BizRights(TM), and I am convinced that Approva is building an industry-leading position delivering ground-breaking software that enhances companies' financial controls and business efficiency." Selvin holds bachelor's and master's degrees master's degree n. An academic degree conferred by a college or university upon those who complete at least one year of prescribed study beyond the bachelor's degree. Noun 1. in physics from Pomona College Pomona College: see Claremont Colleges. and Brown University, and earned his MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. . About Approva Corporation Approva Corporation is a leader in enterprise control management software for ERP business processes. Continuous monitoring has become increasingly critical as companies consolidate their ERP instances, upgrade to new versions, and roll out ERP to more users. Complying with government regulations, such as the Sarbanes-Oxley Act See SOX. of 2002, amplifies the need for companies to increase the frequency, accuracy, and depth of their audit process. In contrast to existing snapshot-in-time tools or manual solutions, Approva BizRights(TM) product suite is an integrated monitoring business application that is continuous, business-friendly, and proactive. Its business user-oriented solutions help financial executives, business managers, and auditors continuously identify, document, test, manage, and monitor business controls. The end results are greater visibility into business risk, improved compliance, and increased efficiency. For more information visit us at www.approva.net. |
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