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Appointment of a President and CEO for Parfums Givenchy; Alain Crevet appointed President and Chief Executive Officer of LVMH Parfums Givenchy unit.


Business Editors

PARIS--(BUSINESS WIRE)--June 7, 2000

Mr. Crevet, 40, is currently President/General Manager for the Mexico and Central America Central America, narrow, southernmost region (c.202,200 sq mi/523,698 sq km) of North America, linked to South America at Colombia. It separates the Caribbean from the Pacific.  division of Procter & Gamble, the U.S.-based consumer products company. He is responsible for all merchandise categories in the division, which is the company's fourth largest operation worldwide.

At Parfums Givenchy Parfums Givenchy (pronounced [ʒivɑ̃ʃi]) is a French brand of Parfums, Cosmetics (Make up and skincare). , Mr. Crevet will succeed Alain Lorenzo, who has recently been named President and Chief Executive Officer of eLUXURY.com, an Internet site developed by LVMH LVMH Moët Hennessy-Louis Vuitton (upscale retailer)  that will focus on the best of the luxury lifestyle.

A graduate of France's Ecole des Hautes Etudes Commerciales (HEC HEC Hautes Études Commerciales
HEC Hautes Etudes Commerciales (French)
HEC Higher Education Commission (Pakistan)
HEC Hydrologic Engineering Center (Davis, CA) 
), Mr. Crevet began his career at Procter & Gamble in 1985. As Marketing Manager for Europe in the Health & Beauty Care division, he was instrumental to the successful launch of skincare products.

Mr. Crevet subsequently was appointed Marketing Director in Procter & Gamble's Europe Paper division, with responsibility for coordinating the group's tissue, towel and cotton products. In that role he oversaw the successful integration of the newly acquired VP Schickedanz business (Tempo, Demak'Up) in France. He also restructured and relaunched the Demak'Up brand, with strong results.

Mr. Crevet became General Manager for Procter & Gamble's Mexico and Central America division in 1998.

LVMH

Moet Hennessy Louis Vuitton, the world's leading luxury products group, is represented in Wines and Spirits by a portfolio of brands that includes Moet & Chandon, Dom Perignon, Veuve Clicquot Ponsardin, Krug, Pommery, Chateau d'Yquem, Chandon, Hennessy and Hine. The Fashion and Leather Goods division includes Louis Vuitton, Celine, Loewe, Kenzo, Givenchy, Christian Lacroix, Fendi and Pucci. LVMH is also present in the Fragrances and Cosmetics sector with Parfums Christian Dior Parfums Christian Dior is the make-up and perfumery line of Christian Dior SA, based on the company created by twentieth-century fashion designer Christian Dior. It was created in 1947 with the launch of Miss Dior perfume. , Guerlain, Givenchy and Kenzo, and has recently acquired five promising cosmetic companies, Bliss, Hard Candy, BeneFit Cosmetics, Urban Decay and MAKE UP FOR EVER. LVMH is active in selective retailing through DFS (Distributed File System) An enhancement to Windows NT/2000 and 95/98 that allows files scattered across multiple servers to be treated as a single group. With Dfs, a network administrator can build a hierarchical file system that spans the organization's LANs and , Sephora, Le Bon Marche and Thomas Pink. The Group has established a Watches and Jewellery division comprising TAG Heuer, Ebel, Chaumet, Zenith and Fred.

LVMH shares (LVMH.PA) are listed on the Paris Stock Exchange and NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 in the United States (LVMHY).
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Publication:Business Wire
Date:Jun 7, 2000
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