Applix to Present Over Two Hundred Years of Business Intelligence History at TDWI World Conference; Executive Decision-Making -- From King George III to the 21st Century.

Business Editors

NEW ORLEANS--(BUSINESS WIRE)--Feb. 11, 2003

Applix, Inc., (NASDAQ: APLX), a global provider of enterprise-wide Business Performance Management solutions, today announced that on February 13, 2003, Dr. Howard Spielman, vice president of business intelligence technology, will present "Executive Decision-Making -- From King George III to the 21st Century: The 200+ Year History of Business Intelligence and Where It is Going in the Future."

In his presentation, Dr. Spielman will discuss what 200 years of business intelligence can tell us about driving business decision-making in today's enterprise.

When: Thursday, February, 13, 2003, 5:30 p.m. to 6:45 p.m. EST

Where: New Orleans Marriott Hotel, New Orleans, Louisiana

About Howard Spielman

Vice President of Business Intelligence Technology

As Vice President of Business Intelligence Technology at Applix, Dr. Spielman focuses on technology that enhances data visualization and building Business Performance Management (BPM) technology. Dr. Spielman has more than 20 years of experience in the field of business intelligence, both as a consultant and as former manager of Worldwide Quality Assurance and Decision Support Systems and Decision Support Systems Advanced Development at Digital Equipment Corporation. Dr. Spielman holds an M.B.A., as well as a Ph.D. in Administration and Computer Graphics.

About TDWI 

The Data Warehousing Institute(TM) (TDWI), a division of 101communications, is the premier provider of in-depth, high-quality education and research in the business intelligence and data warehousing industry. TDWI is dedicated to educating business and information technology professionals about the strategies, techniques, and tools required to successfully design, build, and maintain business intelligence and data warehousing solutions.

About Applix

Applix (NASDAQ: APLX) is a global provider of enterprise-wide Business Performance Management solutions. These solutions enable the continuous management and monitoring of performance across the financial, operational, customer and organizational functions within the enterprise. More than 1,600 customers worldwide use Applix's adaptable, scalable and real-time solutions, delivered by Applix and by a global network of partners, to manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.

This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially from those indicated. Refer to the Company's quarterly report on Form 10-Q for the period ended September 30, 2002 under "Factors That May Affect Future Results" for a further discussion of these risks and uncertainties. Applix does not undertake -- and specifically declines any obligation -- to publicly release the result of any revision that may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events.

(c)2003 Applix, Inc. All rights reserved. Applix is a registered trademark of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.