Applix iEnterprise Selected Among Top Customer Relationship Management --CRM-- Software Solutions by ISM Inc.

Business/Technology Editors

CHICAGO--(BUSINESS WIRE)--Feb. 17, 2000

Applix iEnterprise chosen for the second year in a row to receive

the prestigious industry award

Applix(R) Inc. (NASDAQ:APLX), a leader in e-Business Solutions including Internet-based Customer Relationship Management (iCRM) and Internet-based Planning (iPlanning) technology announced today at the DCI CRM Conference &Exhibition in Chicago, IL that its Applix iEnterprise, iCRM solution, has been named as one of the Top 15 CRM software packages for 2000 by ISM Inc., a leading CRM consulting firm. The Top 15 selections are featured in ISM's eighth edition of The Guide to CRM Automation (formerly The Guide to Sales Customer Service and Marketing Automation) on the Web at www.ismguide.com.

Applix iEnterprise was chosen from hundreds of CRM software packages, which were tested by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 124 selection criteria, including 80 business functions, 32 technical features and 12 user friendliness/support features.

Barton Goldenberg, president of ISM and co-founder and co-chairman of DCI's CRM Conference and Expo, made the announcement during a special keynote session at DCI's Chicago CRM conference at the McCormick Lakeside Center.

&uot;Applix iEnterprise was selected as a Top 15 CRM software leader after intensive testing and review,&uot; said Goldenberg. &uot;This is an honor for Applix as the competition is fierce in the burgeoning CRM software industry. This is an outstanding achievement for Applix as it is the second year in a row ISM has selected iEnterprise to the Top 15 leadership circle,&uot; said Goldenberg.

Alan Goldsworthy president of Applix's e-Business Solutions Division, who received an ISM Top 15 CRM Software plaque in a presentation at a DCI awards session, spoke to the conference attendees on the Applix vision of the iCRM industry. Goldsworthy commented, &uot;We are pleased that iEnterprise has received the recognition it deserves for the second year in a row. Looking ahead, we anticipate the companies and products to be honored by ISM in the years to come to have moved beyond simple, customer facing solutions into solutions that deliver interactive and collaborative e-business processes.&uot; Goldsworthy concludes, &uot;These solutions must provide comprehensive business analysis of customer based data that drives the collaborative e-business planning, budgeting and forecasting process throughout web based communities. Applix has already made significant strides in that direction.&uot;

About Applix:

Applix, Inc. (NASDAQ:APLX), headquartered in Westboro, Mass., enables interactive and collaborative e-business processes throughout web based communities. Applix e-Business Solutions include Applix iEnterprise, and iCustomerCommunity.com - an interactive, Web-based community for the entire e-Business value chain. Applix delivers a comprehensive community for planning functions (iPlanning) including budgeting, financial, customer and operational analysis with a set of real-time Business Intelligence/OLAP applications that uses OLAP technology provided by Applix iTM1. In addition to its e-Business Solutions, Applix also provides a set of Decision Support applications, consisting of Applixware and Applix Anyware products. The Company's products are available on a variety of software platforms, including Windows, Windows NT, UNIX and Linux environments. More information can be found at http://www.applix.com.

About ISM, Incorporated

Founded in 1985, ISM is the premier CRM research, market analysis and consulting firm, with a specialty in sales, customer care and marketing automation. ISM's clients include AT&, Blue Cross Blue Shield, Canon, DHL Worldwide Express, Digital, Hewlett Packard, Johnson &Johnson, Lucent Technologies, McGraw-Hill, Mobil Oil, Nestle, Roche, U.S. Postal Service and Xerox. Located on the Web at www.ismguide.com.

Notes to Investors

This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's Form 10-K for the year ended December 31, 1998 for a list of factors as discussed under &uot;Risk Factors&uot;. Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision which may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events.

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