Applix appoints Michael Scheib to the new position of vice president European operations.WESTBORO, Mass.--(BUSINESS WIRE)--April 30, 1997--Applix, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :APLX) today announced the appointment of Michael Scheib to Vice President European Operations. In this new position Mr. Scheib will be responsible for overseeing the strategic direction and growth of all Applix product lines throughout Europe. Mr. Scheib will report to Jay Waldron, Applix President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . Mr. Waldron stated, "Michael's new position will allow us to better leverage our resources to more effectively address the needs of our European customers." Mr. Scheib joined Applix in 1993 as German Country Manager. Prior to joining Applix he served as Managing Director for Central Europe Central Europe is the region lying between the variously and vaguely defined areas of Eastern and Western Europe. In addition, Northern, Southern and Southeastern Europe may variously delimit or overlap into Central Europe. with Parametric Technology GmbH from 1991 to 1993 and from 1981 to 1991 held various sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a positions with CalComp GmbH. Michael started his career with Siemens AG Siemens AG German electrical-equipment manufacturer. The first Siemens company, Siemens & Halske, was founded in Berlin in 1847 to build telegraph installations. in 1978, as product manager. He holds a bachelor's degree in Engineering from Fachhochschule at Dieburg in Germany. Applix, Inc. is based in Westboro, Massachusetts, USA with its European offices located in France, Germany, Switzerland, the United Kingdom and the Netherlands. Applix provides solutions for the Real Time Enterprise -- those organizations that seek and gain competitive advantage by converting raw data into effective action in the shortest possible time. Applix develops, markets and supports Applixware, Applix Enterprise, Applix Anyware and Applix TM1. Applixware is an open suite of integrated desktop tools that enable individual users with time critical and historical data needs to access, analyze, display and communicate information from a universal desktop across heterogeneous client/server environments A networking environment that is made up of clients and servers running applications designed for client/server architecture. See client/server. , including the Web. Applix Enterprise is an integrated set of customer satisfaction applications for customer service, sales automation Sales Automation - Sales Force Automation and help desk environments. Applix Anyware is the first commercial application solution that leverages Java to develop and deploy interactive business applications to networked desktops. TM1 products provide real time multidimensional analysis In statistics, econometrics, and related fields, multidimensional analysis is a data analysis process that groups data into two basic categories: data dimensions and measurements. for decision support applications. -0- All trademarks, registered trademarks and service marks are property of their respective companies. CONTACT: Applix, Inc. Neva Group Tony Giannelli Lisa Melsted/Janice Bedsole 508-870-0300 ext. 202 617-441-4000 ext. 245/237 tgiannelli@applix.com lmelsted@neva.com jbedsole@neva.com |
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