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Applix and Ericsson Consulting to Deliver Mobile CRM Solutions to the German Market.


Business/Technology Editors

WESTBORO, Mass.--(BUSINESS WIRE)--May 19, 2000

Applix, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:APLX), a leader in e-Business solutions including Internet-based Customer Relationship Management (iCRM) and Internet-based Planning (iPlanning) technology, announced a partnership with Ericsson Consulting GmbH, a global leader in management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
 to the telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  industry. The two industry-leading companies will focus on an integrated CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  solution for the German market, which includes Germany, Switzerland and Austria.

The complete press release is available on Applix's Web site at http://www.applix.com/icustomer/pressrel_ica.cfm. Information about Applix GmbH can be found at http://www.applix.de.
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Publication:Business Wire
Geographic Code:1USA
Date:May 19, 2000
Words:99
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