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Applix Wins eWeek eXcellence Award for Top CRM Solution.


Business/Technology Editors

WESTBORO, Mass.--(BUSINESS WIRE)--Feb. 22, 2001

Applix, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:APLX), a global provider of customer analytics and business planning software, announced today that its Internet-based CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  software package, Applix iEnterprise version 8.0 won the eWeek eXcellence Award, as the leader in the CRM category. This announcement comes on the heels of Applix's receipt of the ISM See ISM band.  Top 15 CRM Software Award for 2001 on February 15, 2001 and recognition by Customer Inter@ction Solutions Magazine as one of the Product of the Year 2000 award recipients.

Applix iEnterprise was chosen among nearly 1,000 entries based on criteria including lab analysis for usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab.  and technological prowess PROWESS Infectious disease A clinical trial–Recombinant Human Activated Protein C [Zovant] Worldwide Evaluation in Severe Sepsis , the ability to solve business problems and the ability to catapult catapult (kăt`əpŭlt'), mechanism used to throw missiles in ancient and medieval warfare. At first, catapults were specifically designed to shoot spears or other missiles at a low trajectory (see bow and arrow).  a business project from a plan to implementation. Applix iEnterprise topped the CRM category because of its capacity to manage all points of a sales relationship, thereby allowing a full view of customer activity across all channels. Applix iEnterprise received further recognition for low cost of ownership due to the unique ability to manage and globally deploy the CRM solution through multiple contact points - mobile, Internet and desktop - all from a single implementation.

"Applix is enjoying a trend of recognition -- 3 awards in 2001 strongly validates Applix's achievements in leading technology and a commitment to developing flexible solutions that adapt to companies' unique business objectives. Knowing that we were contending with nearly 1,000 entries, the eWeek eXcellence Award is a true honor. We firmly believe the value Applix brings to our customers is our solutions that support customer acquisition and strategic business planning. To deliver those solutions, require market leading technology and we look forward to assisting companies in taking advantage of this technology to support their growth and competitive advantage in their chosen markets," said Alan Goldsworthy, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. .

The first annual eWeek eXcellence Awards program gives enterprise IT professionals a comprehensive benchmark for assessing the products and services that enhance various aspects of electronic commerce.

About Applix:

Applix, Inc. (NASDAQ:APLX) is a global provider of customer analytics and business planning software that rapidly transforms information into knowledge, enabling companies worldwide to obtain and retain customers through better decision-making. Applix captures information from every corner of a company's extended enterprise, including internal and external customers, financial operations, partners and suppliers. Its flexible, scalable products - designed to adapt to companies' unique and competitive business processes - provide analysis, planning, measurement and response to changing customer requirements and business dynamics, all in real time. Applix is one of the world's only single source providers of CRM, customer analytics and business planning, making it a pioneer of Demand Chain Management. Headquartered in Westboro, MA, Applix maintains offices in eight countries and has more than 4,000 customers worldwide. For more information on Applix, please www.applix.com.

Notes to Investors:

This press release contains certain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's most recently filed Quarterly Report on Form 10-Q Form 10-Q

See 10-Q.
 for a list of factors as discussed under "Factors Affecting Future Operating Results". Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision that may be made to any forward-looking statements to reflect events or circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact.
     2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or
 after the date hereof here·of  
adv.
Of this.


hereof
Adverb

Formal or law of or concerning this

Adv. 1. hereof - of or concerning this; "the twigs hereof are physic"
 or to reflect the occurrence of anticipated or unanticipated events.

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COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 22, 2001
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