Applix Unveils Applix Integra: Increase Speed & Quality of Corporate Responsiveness With First Real-Time Unified Interactive Planning & CRM Analytics Solution.Business/Technology Editors WESTBORO, Mass.--(BUSINESS WIRE)--Dec. 12, 2001 Applix Integra Addresses Multi-Billion Dollar Market for Interactive Planning Applix (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : APLX) today announced the launch of Applix Integra, the first real-time, enterprise-wide interactive planning and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. analytics solution on a single platform. Applix Integra provides immediate visibility into operational data, which allows managers to quickly stabilize stabilize See peg. operational fluctuations and take advantage of unforeseen opportunities. Applix Integra integrates planning, analytics, business workflow, collaboration, exception alerting and forecasting. Applix will demonstrate Applix Integra on December 12-13 at the DCI (Display Control Interface) An Intel/Microsoft programming interface for full-motion video and games in Windows. It allowed applications to take advantage of video accelerator features built into the display adapter. CRM Conference & Exposition, Los Angeles Convention Center The Los Angeles Convention Center (abbreviated LACC) is a convention center in downtown Los Angeles. The LACC hosts annual events such as the Greater Los Angeles Auto Show, and was best known to video games fans as host to E3 until its cessation in 2006. at Booth 1110. "Responsiveness is essential to operational success and it requires real-time access to key performance indicators Key Performance Indicators (KPI) are financial and non-financial metrics used to quantify objectives to reflect strategic performance of an organization. KPIs are used in Business Intelligence to assess the present state of the business and to prescribe a course of action. across the business. For the first time, leaders of global, complex companies have a solution - Applix Integra - that enables them to monitor their business and respond to the marketplace on a continual basis," said Alan Goldsworthy, Applix President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Comprised of two proven technologies on a single platform, Applix Integra rapidly handles complex business models and incredibly large volumes of data. Executives can now view customer information in context with financial data and perform truly interactive planning from a panoramic perspective complete with drill-down capabilities. What was once imagined is now possible ... and will be demanded by forward-thinking enterprise leaders." Applix Integra seamlessly integrates disparate data from multiple applications - in real-time -- to give companies a clear picture of their operating status. It proactively alerts business users to operational fluxes, dramatically improving the speed, efficiency and relevance of corporate information. With an easy-to-view dashboard (1) See Mac Dashboard. (2) A software-based control panel for one or more applications, network devices or industrial machines. Dashboards display simulated gauges and dials that look somewhat like an automobile dashboard. showing how business is doing right now, companies can improve predictability and performance, enhance collaboration and communication and reduce operating costs operating costs npl → gastos mpl operacionales . Applix Integra supports Web and wireless delivery so information is accessible anytime, anywhere. Applix Integra combines two proven, award-winning technologies - Applix iEnterprise and Applix iTM1 -- in an integrated application development platform to provide a truly holistic interactive planning and customer analytics solution. Applix customers and partners worldwide can upgrade to the Applix Integra platform and take immediate advantage of enhanced functionality and product features. Applix Integra is being developed for beta programs now and will be generally available in early 2002. Applix Integra Capabilities "The ability to effectively leverage customer data within an easy-to-view format is paramount to the success of any organization," said Brenda Hanson, chief information officer, Aprisma Management Technologies Aprisma Management Technologies was created after Cabletron Systems was broken up into 5 smaller pieces, as the business unit to continue the highly successful SPECTRUM network management suite. It was acquired in early 2005 by Concord, which in turn was acquired by Computer Associates. , an Applix customer. "Applix Integra provides Aprisma with the ability to quickly view customer and business-centric data for the purpose of client management as well as identifying new sales opportunities." Applix Integra's capabilities include enabling companies to: --Foresee trends and respond quickly to changing customer needs --Perform rapid, complex business analysis of what-if scenarios in spreadsheets and graphical views --Identify the most profitable customers and deliver relevant programs to them --Detect deviating business indicators and alert managers with actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. analytics --Perform product and channel profitability analysis --Manage collaborative budgeting processes --Reduce time and resources spent on data collection and analysis --Optimize service delivery levels --Determine their most effective marketing campaign by customer segment Analyst Outlook "Business Activity Monitoring See BAM. (BAM Bam (bäm), town (1996 pop. 70,100), Kerman prov., SE Iran, on the intermittent Bam River. Located on the western edge of the Dasht-e Lut, Bam is a trade center in a henna-growing region. Dates and other fruits are also grown; camels are raised. ) is the convergence of operational business intelligence and real-time application integration aimed at business goals and enabled through advances in IT," said David McCoy, vice president & research director at Gartner. "The real potential for BAM is at the business level: enabling new business strategies, reducing operating costs, improving process performance and other tangible areas of management attention." "Industry analysts have identified interactive planning and CRM analytics as significant market opportunities," Goldsworthy said, specifically noting Gartner's Business Activity Monitoring, Forrester's Adaptive Planning and AMR's Active Financial Planning Financial planning Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against . "Applix is a pioneer in this multi-billion dollar emerging market that will take corporate efficiency and productivity to a whole new level." About Applix, Inc. Applix (NASDAQ:APLX) is a global provider of interactive planning, CRM analytics and business intelligence solutions that enable companies to achieve better, faster decision-making. Applix solutions capture information from across the extended enterprise and enable continual marketplace responsiveness. Adaptable, scalable and real-time, Applix solutions support unique, complex and disparate business processes, providing analysis, planning, measurement and response to changing customer requirements and business dynamics. Headquartered in Westboro, MA, Applix has more than 2,600 customers worldwide, including over half of the Fortune 500. www.applix.com |
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