Applix To Offer FirstFloor Smart Delivery For Enterprise CIS Software; Leading Thin-Client Customer Interaction Solution To Offer Web-Based Document Delivery.BOSTON--(BUSINESS WIRE)--Dec. 3, 1997--FirstFloor Software Inc., the leading provider of interactive marketing systems for business-to-business communications, and Applix Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :APLX), today announced an agreement by which Applix will license FirstFloor's Smart Delivery product family. Applix plans to offer the Smart Delivery product family with its Enterprise thin-client customer interaction software (CIS Cis (sĭs), same as Kish (1.) (1) (CompuServe Information Service) See CompuServe. (2) (Card Information S ) providing marketing, sales, service, and quality organizations with a powerful Web-based marketing encyclopedia system (MES (Manufacturing Execution Software) Software that provides real time access to plant activities that include equipment, labor, orders and inventory. An MES integrates the data with enterprise resource planning (ERP) systems so that management has complete control of ) and the ability to proactively deliver documents and Web-pages from the Internet, intranet or LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. . "Our agreement with FirstFloor continues Applix's commitment to providing solutions that integrate sales, marketing, service, and quality organizations around customer-based information," said Jay Waldron, President and COO of Applix. "FirstFloor's Smart Delivery extends this commitment and will allow us to provide our enterprise customers with a complete solution for the automatic delivery of critical customer-based documents to both corporate office and field organizations." By combining flexible user groups and document summarization features, FirstFloor's Smart Delivery automatically delivers Web and LAN-based business documents to targeted sales and support professionals. For example, a marketing or internal service organization can proactively "push" critical customer-related information, such as competitive or support documents to both internal and mobile field sales and support representatives. The employees have exactly the documents they need and are automatically kept informed, up-to-date, and competitive. Applix Enterprise, a thin-client Windows and Java-enabled CIS solution supporting all major database platforms, includes sales, marketing, service, and quality modules. The integration of these modules represents the most completely linked customer interaction solution available, helping companies enhance customer loyalty by responding to customer needs faster than their competition. Applix Enterprise modules are integrated via a common customer information database, allowing all customer-interaction personnel to be fully informed so that they achieve greater results faster. "Organizations want the ability to keep mobile employees, who are responsible for customer interactions, just as informed as their office-bound colleagues," said Judith Hamilton, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of FirstFloor. "The combination of Applix Enterprise with FirstFloor Smart Delivery will provide just that, allowing companies to deliver sales-, marketing-, and support-based information into the hands of employees who need it most, regardless of their location." About Applix Inc. Applix Inc., (NASDAQ:APLX) headquartered in Westboro, Mass., is a leading provider of thin-client business solutions for managing customer interaction, real-time decision support, and office productivity across globally networked, extended enterprise environments. The company provides thin-client computing solutions throughout its core offerings: Applix Enterprise, customer satisfaction software; Applix TM1, real-time multidimensional analysis In statistics, econometrics, and related fields, multidimensional analysis is a data analysis process that groups data into two basic categories: data dimensions and measurements. for financial decision support systems; Applix office automation solutions, including Applix Office for UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). and Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. and Anyware Office for Java-based desktops; Applixware, an open suite of desktop and development tools for accessing, analyzing, and communicating information in real-time; and Applix Anyware, an application development and deployment solution that leverages Java to customize and deploy Applix's full suite of applications. Applix has offices worldwide and can be found on the world wide web at http://www.applix.com . About FirstFloor Software FirstFloor, headquartered in Mountain View, Calif., is the leader in interactive marketing systems for business-to-business communications. The FirstFloor Smart Delivery product line is the standard in the marketplace for web-based Marketing Encyclopedia Systems (MES), supporting industry-standard Sales Force Automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. applications. Other application examples of FirstFloor Smart Delivery and the Smart Delivery Channel Suite include Active Product Catalog (APC (1) (American Power Conversion Corporation, West Kingston, RI, www.apcc.com) The leading manufacturer of UPS systems and surge suppressors, founded in 1981 by Rodger Dowdell, Neil Rasmussen and Emanual Landsman, three electronic power engineers who had worked at MIT. ) applications for interactive selling, customer support, and enterprise resource planning See ERP. (application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses. . FirstFloor's licensing and co-marketing agreements with America Online See AOL. , IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Microsoft, Netscape Communications Corp., Oracle Corp., Sun Microsystems, and Verity have placed the company's technology and products into the hands of millions of enterprise users. FirstFloor, founded in October of 1992, is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. . FirstFloor Software has its corporate headquarters at 444 Castro Street, Suite 200, Mountain View, CA 94041; Fax: 650/968-1193. Visit FirstFloor's web site at http://www.firstfloor.com; or for reader inquiries, contact FirstFloor at 650/968-1101. -0- Note to Editors: FirstFloor, FirstFloor Smart Delivery, and the FirstFloor logo are trademarks of FirstFloor Software Inc. Other brands and products mentioned here are trademarks of their respective holders. CONTACT: FirstFloor Software Kevin McDonald, 650/254-5126 mcdonald@firstfloor.com or Applix Inc. Jillian Harvey-Asquith, 508/870-0300 jha@applix.com or Neva Group Leah Goldman/Lisa Melsted, 617/441-4000 x. 222/245 lgoldman@neva.com / lmelsted@neva.com |
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