Applix TM1 Drives Business Performance Management Solution for AutoOne Insurance.

WESTBOROUGH, Mass. -- System Deployed in Less Than One Month; Enables Executives to Manage Complex Limited Assignment Distribution Insurance Business in Real Time

Applix, Inc. (Nasdaq: APLX), a global provider of Business Intelligence (BI) and Business Performance Management (BPM) solutions, has enabled AutoOne Insurance to more accurately forecast for and report on the financial performance of its Limited Assignment Distribution (LAD) Assigned Risk automobile insurance operations through the use of Applix's TM1-based planning, forecasting and reporting applications. AutoOne Insurance (www.AutoOneIns.com), a division of the OneBeacon Insurance Group, is a LAD service provider to insurance companies in New York and New Jersey. Together, these two markets account for nearly 85 percent of Assigned Risk Auto premiums serviced in the country through LAD carriers.

Within just three weeks of purchasing and being trained in Applix's TM1 with its easy-to-use Excel interface, the AutoOne Insurance executive team was able to rely on the solution for dynamic 'slicing' of data for live LAD budgeting, forecasting and reforecasting as well as for income statements and balance sheet reporting and analysis. The TM1 performance management application is used by AutoOne Insurance's CEO, CFO and each departmental Vice President for financial management.

"The LAD business is particularly dynamic, and our operations have grown at an amazing rate," said Carey Benson, President and CEO of AutoOne Insurance. "The idea of understanding our business on a monthly or quarterly basis simply does not give us enough time to react to issues or make changes in the business. With TM1's ability to analyze, present and report on real-time information, we are armed with the most relevant information on which to make decisions."

The assigned risk business is a difficult and unique piece of the overall auto insurance industry. Insurance companies are assigned a certain percentage of the assigned risk business by their state's Auto Insurance Plan (AIP) and may opt to transfer that business to a LAD servicing carrier for a fee. The burden of insuring high-risk drivers, along with the continually changing rules of the industry, created an opportunity for a highly sophisticated business such as AutoOne to help insurance companies address the Assigned Risk market.

AutoOne has grown to become the second largest LAD carrier in New York. Many consider New York and New Jersey to be the most difficult auto insurance environments in the country due to fraud, abuse and higher costs for insurance companies and consumers.

"AutoOne is the perfect example of an Applix customer," said David Menninger, Vice President, worldwide marketing, Applix, Inc. "Not only do they have a rapidly changing business in which speedy reactions make all the difference, but they also needed to develop and deploy a business performance management solution very quickly. TM1 solved both the business problem and the need for rapid results."

Applix TM1

Applix's TM1 is a proven, multi-dimensional planning, reporting and analytics platform for powering strategic analysis of financial, transactional, operational and other business data. TM1 has been named as a leader in the tools category of the BPM Partners' annual "Beyond the Hype" Webcast and the BPM Buyer's Guide in Business Finance Magazine (http://www.bpmpartners.com/events_webinars.shtml), and scored the highest rating in goal achievement and performance in The OLAP Survey 3 (www.survey.com/olap) by independent analyst Nigel Pendse.

Applix also provides TM1 Web, a Web-enabled front end for global and remote read/write capabilities of BI and BPM applications, and TM1 Planning Manager to provide workflow and compliance capabilities for all TM1-based applications.

About Applix

Applix (NASDAQ: APLX) is a global provider of Business Intelligence and Business Performance Management solutions. These solutions, based on Applix's TM1 analytics platform, enable the continuous planning, management and monitoring of performance across the financial and operational functions within the enterprise. Applix is a founder of the BPM Standards Group (www.bpmstandardsgroup.org), and has been recognized by numerous industry analyst groups for its technical leadership and vision in the marketplace.

More than 1,800 customers worldwide use TM1 for its tight integration with Excel, real-time response, adaptability, and low total cost of ownership. Delivered by Applix and by a global network of partners, TM1-based solutions help customers manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.

About AutoOne Insurance

Headquartered in Melville, New York, AutoOne Insurance was formed in 2001 to provide LAD Service (Limited Assignment Distribution) to New York's automobile insurance companies. A member of the OneBeacon Insurance Group, with an A.M. Best rating of A (excellent), AutoOne is also the recipient of the Huntington Chamber of Commerce 2004 Business of the Year award of Excellence and the Long Island Association's 2004 Professional Services award. AutoOne is licensed to write assigned-risk business in New Jersey, New York, California, Texas, Connecticut, Vermont, Pennsylvania, Delaware, Maine, and the District of Columbia and has recently launched a new Physical Damage Only and Private Passenger Auto program in New York. OneBeacon is a wholly owned subsidiary of White Mountains Insurance Group, Ltd., of Hamilton, Bermuda (NYSE: WTM), whose principal executive offices are located in Hanover, New Hampshire.

For more information about AutoOne Insurance visit our Web site at www.AutoOneIns.com.

This news release contains forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements concerning future plans or results are only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's Annual Report on Form 10-K for the year ended December 31, 2003 under the heading "Risk Factors" and its most recent Quarterly Report on Form 10-Q under the heading "Factors That May Affect Future Results." The forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

(C)2004 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.