Applix Sells $3 Million in Common Stock.

Business Editors/High-Tech Writers

WESTBOROUGH, Mass.--(BUSINESS WIRE)--March 1, 2004

Applix, Inc., (NASDAQ: APLX), a global provider of Business Intelligence (BI) and Business Performance Management (BPM) software solutions, today reported that Brad Fire, a member of the Company's board of directors, purchased, along with another investor who is related to Mr. Fire, approximately $3 million in common stock from the Company on February 27, 2004, at a price of $4.56 per share, the average price of the prior five days' closing prices. Mr. Fire and the other investor each purchased 328,947 shares for approximately $1.5 million. Following the sale, Mr. Fire holds approximately 13% of the Company's outstanding common stock.

Said David C. Mahoney, president and chief executive officer of Applix, "We appreciate Brad's strong confidence in Applix's future prospects as demonstrated by this additional investment. The company has successfully transitioned to a new business model over the previous year and is focused now on growing its analytics software license sales. The additional capital will strengthen the company's financial position and will enable us to make more investments to benefit from the growing demand we see for our market-leading offerings."

About Applix

Applix (NASDAQ: APLX) is a global provider of Business Intelligence and Business Performance Management solutions. These solutions enable the continuous management and monitoring of performance across the financial, operational, customer and organizational functions within the enterprise. More than 1,700 customers worldwide use Applix's adaptable, scalable and real-time solutions, delivered by Applix and by a global network of partners, to manage their business performance and respond to the marketplace in real-time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.

This news release contains forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements concerning future plans or results are only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's Annual Report on Form 10-K for the year ended December 31, 2002 under the heading "Risk Factors" and its most recent Quarterly Report on Form 10-Q under the heading "Factors That May Affect Future Results." The forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. While the Company anticipates that subsequent events and developments may cause the Company's views to change, it disclaims any obligation to update these forward-looking statements, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this press release.

(C)2004 Applix, Inc. All rights reserved. Applix is a registered trademark of Applix, Inc.