Applix Selects Miller/Shandwick Technologies to Kick-Off New Strategic Public Relations Program.Business/Technology Editors WESTBORO, Mass.--(BUSINESS WIRE)--April 20, 2000 Applix consolidates its global Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most effort to focus on e-Business and the spin-off The situation that arises when a parent corporation organizes a subsidiary corporation, to which it transfers a portion of its assets in exchange for all of the subsidiary's capital stock, which is subsequently transferred to the parent corporation's shareholders. of the Linux Division Applix(R) Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : APLX), a leader in enabling e-Business processes from Internet-based Customer Relationship Management (iCRM) to Internet-based business planning (iPlanning), and a key provider of Decision Support applications for the Linux and the ASP markets, announced today that it has chosen Miller/Shandwick Technologies as its new public relations agency of record. Miller/Shandwick, one of the world's leading public relations firms, will develop a comprehensive public relations program for Applix - including strategic communications counsel, media relations support and investor relations Investor relations The process by which the corporation communicates with its investors. . "It has always been our goal to deliver business results through creative and strategic programs," said Tony Sapienza, president, Miller/Shandwick Technologies. "This partnership will act as a springboard for Applix to further raise its awareness as a company with tremendous strategic insight, technical depth and creative talent." The announcement comes on the heels of the recent naming of Alan Goldsworthy to the position of Applix Chief Executive Officer. Since joining Applix in January, Goldsworthy has helped to drive the company's strategic plans for technological development and financial growth to enhance the company's position as a leader in the evolving e-Business space. Miller/Shandwick will also support Applix as the company continues to refine its corporate structure, including the company's new Linux spin-off led by Bernie Thompson. "Miller/Shandwick Technologies brings to the table an impressive track-record not only in the e-Business market, but the Linux space as well," said Alan Goldsworthy, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Applix, Inc. "As we continue to grow and solidify so·lid·i·fy v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies v.tr. 1. To make solid, compact, or hard. 2. To make strong or united. v.intr. our market position, we need an aggressive, global firm that is able to grow with us through a broad range of communications services. Miller/Shandwick clearly meets that need." About Applix Applix, Inc. (NASDAQ: APLX), headquartered in Westboro, Mass., operates two distinct businesses, the eBusiness Division and the Linux Division. The eBusiness Division enables interactive and collaborative eBusiness processes throughout Web-based communities. Applix eBusiness solutions include Applix iEnterprise, and iCustomerCommunity.com - an interactive, Web-based community for the entire eBusiness value chain. Applix delivers a comprehensive community for planning functions (iPlanning) including budgeting, financial, customer and operational analysis with real-time Business Intelligence/OLAP technology provided by Applix iTM1. The Linux Division provides a set of Decision Support applications, consisting of Applixware and Applix Anyware products for both the Linux and the ASP markets. The Company's products are available on a variety of software platforms, including Windows, Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. , UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). and Linux environments. More information can be found at http://www.applix.com. About Miller/Shandwick Technologies Miller/Shandwick Technologies has offices in Boston, Silicon Valley, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , London and Singapore. Founded in 1977, the agency has successfully launched more than 100 start-up technology companies, including Compaq Computer Corp. and Lotus Development Corp. The agency maintains clients from every sector of the technology marketplace and is a pioneer in using the Internet for public relations services. Miller/Shandwick Technologies is part of Shandwick International, the world's largest independent public relations consultancy. Miller/Shandwick Technologies can be found on the World Wide Web at http://www.miller-shandwick.com. Notes to Investors This press release contains certain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to achieving our goal, the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions; and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 1999 for a list of factors as discussed under "Risk Factors." Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision which may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events. All trademarks, registered trademarks, and service marks are the property of their respective owners. |
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