Applix Real Time Spreadsheets available now for the new "Open" Bloomberg.

WESTBORO, Mass.--(BUSINESS WIRE)--Oct. 11, 1995--Applix Inc. (NASDAQ: APLX) and Bloomberg L.P. today announced the availability of Applix Real Time Spreadsheets on the new "Open" Bloomberg.

Available immediately on Sun Microsystems' Solaris operating system, Applix's software is approved by Bloomberg to be run with the "Open" Bloomberg, announced Sept. 13. The product will be available for Microsoft Windows NT within 90 days. The price for the Solaris or NT version is US $2,690 and is available directly from Applix.

"Our customers are craving the capability to work with Bloomberg data on their own terms," said Ann Buckelew, director of financial services marketing at Applix. "The ability to perform proprietary, dynamic financial analysis with Bloomberg data will be invaluable to users of Applix on the Open Bloomberg."

To facilitate ease-of-use for traditional Bloomberg users, Applix will provide a customized graphical user interface built specifically for the Open Bloomberg, allowing customers fast access to everything available in the new Bloomberg offering.

"Applix's graphical, flexible products are an extremely powerful complement to Bloomberg's vast data offering," said Lou Eccleston, director of sales for The Americas. "The combination of Applix and the Open Bloomberg will enable our customers to maximize their use of our historical, time-series, and pricing data to fully support the demanding, changing needs of their business."

The new product enables "Open" Bloomberg users to analyze and graph Bloomberg market data through the graphical, customizable Real Time Spreadsheet. And, while connections to the "Open" Bloomberg are available to developers, Applix Real Time Spreadsheets functions connect immediately to Bloomberg, speeding development of event-driven, custom analysis and applications through the Applix Extension Language facility, a powerful scripting language.

Applix's new offering replaces the previously-announced (June 1995) project to make the Applix Real Time Spreadsheet available on what is now called the "Closed" Bloomberg. "The integration software created during that project was easily adapted to run on the Open Bloomberg," said Buckelew. "We're offering a fully functional product in record time because of our early technology partnership with Bloomberg."

Applix, based in Westboro, Mass., develops, markets and supports Applixware, an integrated family of software applications and tools for real-time decision support and groupware. Real-time decision support provides the ability to access, analyze and communicate dynamically changing (real-time) information. Mail-enabled applications and the Applix Extension Language Facility (ELF) allow customized environments that support the efforts of widely dispersed groups, helping them manage complex tasks and situations. Such demanding environments as financial trading, manufacturing, telecommunications and military command and control depend on real-time data and its interpretation. Applixware provides data access applications that enable users to access information simultaneously from a variety sources; programmable, network-enabled personal productivity applications to display, analyze, edit and distribute information throughout the enterprise; and a development tool that enables customers to create and customize applications.

Bloomberg Financial Markets has emerged as the premier multimedia-based distributor of information services. Bloomberg delivers this information through electronic distribution, worldwide news bureaus, newspapers, magazines, syndicated radio and television programming.

Bloomberg provides real-time pricing, data, history, analytic and electronic communications through 54,000 proprietary terminals used by over 200,000 financial professionals in 62 countries worldwide. Bloomberg's 65 news bureaus throughout the world supply breaking news coverage of international governments, corporations, industries and financial markets to over 200 newspapers around the globe.

Bloomberg publishes two monthly magazines. Bloomberg is written specifically for Bloomberg terminal users. Bloomberg Personal is a new monthly Sunday newspaper supplement focusing on personal wealth and finance.

In New York, Bloomberg runs a 50,000 watt all-news radio station, as well as a syndicated network of radio stations throughout the United States and parts of Europe. Bloomberg co-produces a daily business show with Maryland Public Television, has its own 24-hour all-news channel on Direct TV and produces syndicated television programs.

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CONTACT: Dave Gayman

Applix, Inc.

508-870-0300 ext. 341

[e-mail]

http://www.applix.com

or

Lou Eccleston

Bloomberg, L.P.

212-318-2000