Applix Partner Strategy Continues Expansion; Continued Growth of Solution Partner Network Drives Applix's Worldwide Success.WESTBOROUGH, Mass. -- Applix, Inc. (Nasdaq: APLX), a global provider of Business Intelligence (BI) and Business Performance Management (BPM) software solutions, has expanded the company's growing list of solution providers in key financial applications for small and mid-market companies. Applix Solution Partners are organizations that drive their consulting and implementation business through the sale of Applix software products - consisting of the TM1(R) planning and analytics platform and its accompanying modules TM1 Planning Manager(TM) and TM1 Web(TM). Applix delivers software solutions through a number of channels, including Solution Partners, Distributors, OEMs and Value Added Resellers See VAR. (company) value added reseller - (VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software). . Solution partners offer customized applications, such as analytics for the banking industry and merchandise planning Merchandise Planning is a strategic and systematic approach used by retailers, particularly in fashion and non-food areas. It is aimed at maximising return on investment, through planning and monitoring sales, margins and inventory in order to increase profitability. systems for retail, which can also be customized to fit business needs (See www.applix.com/solutions/applications.asp). Value Added Resellers and OEMs bundle Applix software products within their applications to provide valuable analytical and planning functionality. (For more information on the full array of Partner Solutions for TM1, see www.applix.com/partners/accountsearch.asp.) "We believe that as a growing company, Applix benefits greatly from the quality and quantity of our selected partnerships - and the organizations that have collaborated with us recently fit that strategy," said Larry Piccioli, vice president, Business Development, Applix. "These partners add significant subject matter expertise, implementation and sales skills, all of which will help Applix products continue to gain global acceptance." The new partners continue to build Applix's global presence and help deliver significant value to customers through Applix solutions. These solutions utilize Applix's TM1 software and enable companies to more efficiently and effectively analyze and report on core operational information, complete the ongoing budgeting, planning and forecasting processes, and make more strategic business decisions based on up-to-date information on company performance and operations. New Applix Solution Partners include: Acteon Technologies, Inc. Based in Westford, Massachusetts Westford is a town in Middlesex County, Massachusetts, United States. The population was 20,754 at the 2000 census. History Westford was first settled in 1635. Originally a part of neighboring Chelmsford, West Chelmsford soon grew large enough to sustain its own , Acteon Technologies, Inc. is a developer of high quality business solutions for small and middle market companies. With its flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Acteon BudgetGuide, Acteon is working to fill the gaps in business functionality left by most Enterprise Resource Management (ERM (Enterprise Relationship Management) An umbrella term with many shades of meaning over the years. It may refer to the management of information from any or all of an organization's customers, suppliers, business partners and employees. ) and General Ledger General Ledger A company's accounting records. This formal ledger contains all the financial accounts and statements of a business. Notes: The ledger uses two columns: one records debits, the other has offsetting credits. (G/L (General Ledger) G/L is often the acronym for the general ledger application in an organization. The general ledger maintains a summary of financial accounts for the business. ) accounting applications. Acteon Technologies was founded in 2001 and is privately held. For more information about Acteon Technologies and Acteon BudgetGuide, visit www.acteontechnologies.com. iStrategy Consulting Based in Owings Mills, Maryland Owings Mills is an unincorporated community and a census-designated place in Baltimore County, Maryland, United States. The population was 20,193 at the 2000 census. Owings Mills is home to the northern terminus for the Baltimore Metro Subway and to Owings Mills Mall. , iStrategy Consulting implements information technology solutions that solve complex business problems for its clients. The company specializes in re-engineering accounting, finance and analytical business processes for large and mid-market organizations with complex business problems and a demand for innovative thinking. iStrategy Consulting has extensive experience in the delivery of information and analytical tools via the Web and are experts in OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. and relational data strategies to support information delivery. For more information, visit: http://www.istrategyconsulting.com/. Additional partners now selling Applix solutions in Australia are Cubewise and Virtual Strategies & Performance Pty Limited in Australia and Unilog in Germany (See previous release http://www.applix.com/news/Unilog). About Applix Applix (NASDAQ: APLX) is a global provider of Business Intelligence and Business Performance Management solutions. These solutions, based on Applix's TM1 planning and analytics platform, enable the continuous planning, management and monitoring of performance across the financial and operational functions within the enterprise. Applix is a founder of the BPM Standards Group (www.bpmstandardsgroup.org), and has been recognized by numerous industry analyst groups for its technical leadership and vision in the marketplace. More than 1,800 customers worldwide use TM1 for its tight integration with Excel, real-time response, adaptability, and low total cost of ownership. Delivered by Applix and by a global network of partners, TM1-based solutions help customers manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . For more information about Applix, please visit www.applix.com. This news release contains forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements concerning future plans or results are only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. , potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2003 under the heading "Risk Factors" and its most recent Quarterly Report on Form 10-Q Form 10-Q See 10-Q. under the heading "Factors That May Affect Future Results." The forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release. (C)2004 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. TM1 Web is a trademark of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners. |
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