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Applix New Customer Wins Demonstrate Business Intelligence Market is Expanding beyond Finance.


Business Editors/High-Tech Writers

WESTBOROUGH, Mass.--(BUSINESS WIRE)--July 16, 2003

Worldwide leaders enhance decision-making with Applix's Business

Intelligence and Business Performance Management solutions

Applix, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: APLX), a global provider of Business Intelligence (BI) and Business Performance Management (BPM) software solutions, today announced 24 additional customer contracts worldwide for the second quarter 2003 - bringing the total of new customers for the quarter to 56. (See June 25 announcement for additional customer names at www.applix.com/news.)

"Organizations continue to become more educated on the cost-savings and other benefits Business Intelligence and Business Performance Management solutions provide," said David Mahoney David Mahoney (born April 14, 1981 in Wellesley, Massachusetts) is an American soccer goalkeeper, who formerly played for the Chicago Fire of Major League Soccer.

Mahoney played college soccer at Brown University during the 2001 and 2002 seasons before transferring to
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and president of Applix. "Customers realize they can enhance both financial and operational efficiencies using our platform. The ability for strategic teams to access and utilize corporate data allows them to quickly adjust their thinking to current situations and plan for the future. This ability, unique to TM1-based solutions, supports Applix's market momentum."

Beiersdorf AG, Liberty Corporation (via Partner Revelwood, Inc.), and ProLogis (via Partner Stratature) are just a few of the worldwide leaders tapping TM1 to harness and comprehend financial and business data and support real-time decision making.

Other new customer wins from Europe, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , and the Pacific Rim represent sales of Applix's TM1, the industry's only real-time OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information.  engine. Applix's new customers (with associated Applix partners) include: All Nippon Airways, Co. Ltd. (Braxton Ltd.), Arlec Australia Limited, Bank of Queensland Bank of Queensland (ASX: BOQ), one of the Australian state of Queensland's oldest financial institutions, is a full-service retail bank with a growing network of 240 branches and 13 business banking offices throughout Australia. , Beres Gyogyszergyar Rt. (IFUA Horvath & Partner Kft.), British Council (Solaris 2000 Ltd.), Clear Channel Belgium (Aexis Belgium), ComSuper (Excelerated Consulting Pty Ltd), GMR (Giant Magnetoresistance) See magnetoresistance.  Marketing, Hodder Headline Australia, HSBC HSBC Hongkong and Shanghai Banking Corporation
HSBC Humane Society of Broward County (Florida)
HSBC Humane Society of Bay County (Bay County, Michigan) 
 Russia (eProgram), ITERGO Informationstechnologie, Landesbetrieb StraBenbau NRW NRW Nordrhein-Westfalen (German Federal State; Capital Düsseldorf)
NRW Non-Revenue Water
NRW Northern Right Whale
NRW Nicolson-Ross-Weir (measurement technique)
NRW Nonradioactive Waste
 (Klesse & Company Unternehmensb), Nohl Darmstadt GmbH & Co. KG, RS Information Systems (Adonix, Inc.), SCRAS (Aexis France), Showerlux Ltd. (Geac), STA Travel, Tega-Technische Gase und Gaste (elKom EDV-Komplettlosungen und Beratung GmbH), and Verlagsgruppe Handelsblatt (Klesse & Company Unternehmensb). Applix also added Zeus Unternehmensgruppe and North Birmingham PCT (Private Communications Technology) A protocol from Microsoft that provides secure transactions over the Web. See security protocol.  (InFocus Health Ltd.) as new customers for Applix Integra, the company's BPM platform.

About Applix

Applix (NASDAQ: APLX) is a global provider of Business Intelligence and Business Performance Management solutions. These solutions enable the continuous management and monitoring of performance across the financial, operational, customer and organizational functions within the enterprise. More than 1,600 customers worldwide use Applix's adaptable, scalable and real-time solutions, delivered by Applix and by a global network of partners, to manage their business performance and respond to the marketplace in real-time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.

This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially from those indicated. Factors that could cause or contribute to such differences include competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 and other matters disclosed under the heading "Factors That May Affect Future Results" in the Company's most recent 10Q filed with the Securities and Exchange Commission. The forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

(C)2003 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc., and Applix Integra is a trademark of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 16, 2003
Words:644
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