Applix Names Patricia Riemitis Vice President of Marketing; Riemitis Driving Marketing Initiative to Grow Applix in Internet Front-Office Business Applications.WESTBORO, Mass.--(BUSINESS WIRE)--Nov. 19, 1998--Applix, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :APLX), a leading provider of Internet front-office business applications for the enterprise, today announced the appointment of Patricia Riemitis as Vice President of Marketing. Riemitis brings to Applix more than 20 years experience in marketing and sales for high technology companies. In her new position, Riemitis is responsible for the development and strategic thrust of Applix marketing worldwide, with particular emphasis on the company's acclaimed Enterprise customer relationship management solution. "We are delighted to have Patricia driving the development and implementation of Applix's marketing goals for the next millennium," said Jay Waldron, President and COO of Applix. "Patricia's expertise launching highly successful marketing initiatives will be invaluable to Applix as we continue to enhance our leadership in Internet-based customer relationship management solutions." Riemitis joins Applix following her position as Director of Marketing for Picturetel, a global manufacturer of videoconferencing products. At Picturetel, she launched the next generation of data conferencing Sharing data interactively among several users in different locations. Data conferencing is made up of whiteboards and application sharing and are often used in conjunction with an audio or videoconferencing connection. products, positioning the company as a leader in multimedia collaboration. Under her leadership, Picturetel was awarded the "Best of Telecon" show award, which recognizes the most innovative technology and product design. Prior to Picturetel, Riemitis was the Director of Marketing at TASC TASC The After School Corporation TASC The American Surrogacy Center TASC Treatment Accountability for Safer Communities TASC The Analytic Sciences Corporation TASC Transportation Administrative Service Center TASC Total Administrative Services Corporation , Inc., a provider of advanced information technology solutions, where she led the development of an e-commerce business unit and various multimedia collaborative solutions. In addition, she held executive marketing positions at PowerOpen Association PowerOpen Association - An independent body established to promote, and test conformance with, the PowerOpen Environment (POE). , a developer of the PowerPC solutions, the Open Software Foundation and Data General Corporation. While at Data General, she co-founded the 88open Consortium, which defined the first binary compatible (1) Refers to any data, hardware or software structure (data file, machine code, instruction set, etc.) in binary form that is 100% identical to another. See binary compare. platform for RISC RISC in full Reduced Instruction Set Computing Computer architecture that uses a limited number of instructions. RISC became popular in microprocessors in the 1980s. architecture. Riemitis has a bachelor's of science degree in Business Administration from Boston University and she has completed management courses in the Entrepreneurial Studies program at Babson College. Riemitis is a member of the Massachusetts Software Council and Women's Initiative for Technology Leadership. About Applix, Inc. Applix, Inc., (NASDAQ:APLX) headquartered in Westboro, MA, is a leading provider of Internet front-office business applications for the enterprise, that allow organizations to better access, analyze, and act on customer and market information. Applix Enterprise is an Internet-centric customer relationship management solution which received the Editor's Choice Award from Call Center Solutions Magazine in 1998; Applix TM1 is a online analytical processing Online Analytical Processing, or OLAP (IPA: /ˈoʊlæp/), is an approach to quickly provide answers to analytical queries that are multidimensional in nature. solution for decision support and real-time business analysis; and Applix office solutions include Applix Office for UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). (R), Linux(R) and Windows NT, and Anyware Office for Java-based desktops. With thousands of customers around the world - including such companies as Blockbuster Video, MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , Motorola, Sun Microsystems, Hewlett-Packard, AT&T, Sony, Harrah's, New Holland N.A., Kaiser Permanente, SmithKline Beecham, Bristol-Myers Squibb, British Airways, Reuters, VISA International, Deutsche Bank, Siemens, Chase Manhattan Bank The Chase Manhattan Bank, now part of JPMorgan Chase, was formed by the merger of the Chase National Bank and the Bank of the Manhattan Company in 1955. The bank is headquartered in New York City. , Credit Suisse, Daimler Benz, Singapore Telecom, U.S. Army, and the U.S. Department of Energy - Applix leads the way in delivering Internet-centric business applications for today's globally distributed companies. More information can be found at www.applix.com. All trademarks, registered trademarks, and service marks are property of their respective owners. |
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