Applix Names David Menninger as Vice President of Marketing; Former Oracle Executive Brings Extensive Experience in Business Intelligence and Analytics.

Business/Technology Editors

WESTBOROUGH, Mass.--(BUSINESS WIRE)--Oct. 24, 2002

Applix, Inc., (NASDAQ: APLX), a global provider of enterprise-wide Business Performance Management solutions, today announced the appointment of David Menninger as Vice President of Marketing. The former Oracle executive will be responsible for overseeing worldwide product management and marketing initiatives for Applix.

"The addition of a seasoned professional such as Menninger to our management team mirrors the fundamental transformation taking place at Applix," said Alan Goldsworthy, President and CEO of Applix. "With the introduction of the Applix Integra platform and an upsurge in global customer wins for Applix iTM1, we are gaining international renown as a truly strategic Business Performance Management solutions provider, which contrasts sharply with our earlier focus on tools and tool sets in the CRM space. This new strategic focus and traction are helping us to attract top-level talent to influence the market effectively. David has the track record and the presence to play a significant role in taking us to the next level in strategy execution."

"Against the backdrop of the 20+% growth rate in the Business Performance Management market, Applix has an aggressive product plan with its latest generation of solutions and its upcoming offerings for proactive analytics," said Menninger. "Coupled with its 20 years of experience in business analytics and customer facing solutions, we are well-positioned to deliver high value to Global 2000 customers in the coming months."

Menninger's extensive product management and marketing experience includes serving as Chief Marketing Officer for ArsDigita in Cambridge, MA. Prior to that, Menninger was an executive at Oracle focused on growth opportunities in the Business Intelligence (BI) community. During his seven years at Oracle, Menninger served as the Vice President of Product Marketing for Oracle's OLAP Products and Vice President of Product Management for Oracle's Data Mining Technologies. Prior to these assignments, Menninger was a technology evangelist at IRI Software, where he educated the market about OLAP, which led to Oracle's acquisition of the Express product line.

Menninger also served on the OLAP Council, is a frequent speaker at industry events, and has authored numerous articles for industry trade publications. Menninger was awarded a Master's degree from Bentley College and a Bachelor's degree from the Wharton School of Business at the University of Pennsylvania.

About Applix Integra

Applix's flagship Integra platform integrates business planning, performance measurement and operational data to enable companies to optimize business effectiveness and customer interaction regardless of geography or structure. Applix Integra provides immediate visibility into data, accountability within a collaborative process and a consistent view of information. It allows managers to quickly stabilize operational fluctuations and take advantage of new opportunities. Companies can quickly adapt their solutions to unique business models, perform real-time planning and analysis with the fastest analytical tool in the market, and manage the complexities of a distributed collaborative environment effectively with Web deployment and process workflow, notification and escalation. Business Performance Management solutions based on the Integra platform are developed by Applix, its global partners and end users. For more information about Applix Integra, please visit http://www.applix.com/solutions/default.asp?content=integra.

About Applix

Applix (NASDAQ: APLX) is a global provider of enterprise-wide Business Performance Management solutions. These solutions enable the continuous management and monitoring of performance across the financial, operational, customer and organizational functions within the enterprise. More than 2,600 customers worldwide, including more than half of the Fortune 500, use Applix's adaptable, scalable and real-time solutions, delivered by Applix and by a global network of partners, to manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in seven countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.

This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially from those indicated. Refer to the Company's annual report on Form 10-K for the period ended December 31, 2001 under "Risk Factors" for a further discussion of these risks and uncertainties. Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision that may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events.

(c) 2002 Applix, Inc. All rights reserved. Applix is a registered trademark of Applix, Inc., and Applix Integra is a trademark of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.