Applix Named Top CRM Solution in Wireless Category at CeBIT; Recognition Builds for Most Flexible CRM Solution.Business/Technology Editors WESTBORO, Mass.--(BUSINESS WIRE)--April 16, 2001 TeleTalk, the German trade journal for call center management, customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) and telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , announced that Applix (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :APLX) won the Award for Top CRM Solution in the Wireless Category at CeBIT, the world's largest IT tradeshow. Teletalk selected Applix because it is the first and only company to provide a working wireless CRM analytics application -- and is architected to support all wireless protocols. A leading provider of CRM analytics and business planning software, Applix is fast becoming recognized as the most advanced Internet-based CRM software solution. Other awards presented to Applix this year include the eWeek eXcellence Award in the CRM category, the Global Finance Award for Best Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Infrastructure Companies in the CRM category, the ISM See ISM band. 2001 Top 15 CRM Software Award and Customer Inter@ction Solutions Magazine Product of the Year 2000. "By delivering flexible CRM and analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. solutions via handheld and WAP-enabled devices, Applix is empowering businesses to access critical, time-sensitive information and make effective business decisions anywhere, anytime," said David Golan, Applix vice president of product marketing. "Applix is honored hon·or n. 1. High respect, as that shown for special merit; esteem: the honor shown to a Nobel laureate. 2. a. Good name; reputation. b. to be recognized at the world's largest IT show by a leading technology journal such as TeleTalk." In February, Applix introduced Applix Weblink 2000, the industry's first fully-integrated Web and WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. deployment technology that brings e-business functionality, including customer and business analysis processes, to the Internet. This next-generation technology allows companies to leverage their distinct, competitive business practices consistently across all channels including the Internet and wireless outlets. Applix Weblink 2000 is now ready to help businesses transform the way they collaborate with their customer and employee business communities. About Applix Applix, Inc., (NASDAQ:APLX) is a leading global provider of customer analytics and business planning software that rapidly transforms information into knowledge, enabling companies worldwide to obtain and retain customers through better decision-making decision-making, n the process of coming to a conclusion or making a judgment. decision-making, evidence-based, n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from . Applix captures information from every corner of a company's extended enterprise, including internal and external customers, financial operations, partners and suppliers. Designed to adapt to companies' unique and competitive business processes, Applix products provide real-time analysis, planning, measurement and response to changing customer requirements and business dynamics. Applix is one of the world's only single source providers of CRM, customer analytics and business planning, making it a pioneer of Demand Chain Management. Headquartered in Westboro, MA, Applix maintains offices in eight countries and has more than 4,000 customers worldwide. For more information, visit http://www.applix.com. |
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