Applix Listed in Analyst Firm's Magic Quadrant for Business Intelligence Platforms; Applix Evaluated on ''Ability to Execute'' and ''Completeness of Vision''.WESTBOROUGH, Mass. -- Applix, Inc. (Nasdaq: APLX), a global provider of single platform solutions for Business Intelligence (BI) and Business Performance Management (BPM (Business Process Management) A structured approach that models an enterprise's human and machine tasks and the interactions between them as processes. BPM software provides users with a dashboard interface that offers a high-level view of the operation that typically ) solutions, has appeared on Gartner Inc.'s Magic Quadrant The Gartner Magic Quadrant is a proprietary research tool developed by Gartner Inc., a US based research and advisory firm. It is designed to provide an unbiased qualitative analysis of a “markets’ direction, maturity, and participants. * for Business Intelligence Platforms, 2H 04(1). This is the second appearance for Applix in this Magic Quadrant and comes on the heels of Applix's inclusion in Gartner's Magic Quadrant for Corporate Performance Management Suites, 2004(2). "2004 has been a superb year for Applix on many fronts," said David Mahoney David Mahoney (born April 14, 1981 in Wellesley, Massachusetts) is an American soccer goalkeeper, who formerly played for the Chicago Fire of Major League Soccer. Mahoney played college soccer at Brown University during the 2001 and 2002 seasons before transferring to , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president, Applix, Inc. "We have been focused entirely on enhancing our core analytics engine TM1, adding performance management components such as TM1 Planning Manager and improving integration with other major data sources such as Microsoft's Analysis Services and SAP Business Warehouse. Our software now has increased ability to scale, greater agility and flexibility and further leverages Excel as its easy-to-use, familiar interface, shaping TM1 into the most comprehensive planning "Comprehensive Plan" is a term used by land use planners to describe a set of goals and policies developed by a municipality to accommodate future growth. Typically the comprehensive plan will look at estimated growth within a specific time period, for example, 20 years. and analytics solution available today in a single package. "In addition to the product developments, we have re-aligned our sales strategy, are focused on expanding our sales channels and are spending a great deal of time working more closely with our customers on product direction. The great strides we have made are clearly reflected in the industry's assessment of our business," continued Mahoney. Additionally, the report covers the buying atmosphere and overall market dynamics for the business intelligence space. In the report, Gartner states, "Given the prevalent buying dynamics, BI will continue to be dominated by pure-play vendors through 2008." This is a trend that Applix has seen first-hand in its sales engagements worldwide. The just-released report, "Magic Quadrants for Enterprise BI Suites and Platforms, 2H04," authored by Gartner analysts Howard Dresner, Bill Hostmann and Frank Buytendijk, is available on www.gartner.com. The Magic Quadrant for Corporate Performance Management Suites, 2004, released on October 15, 2004 is also available on the Gartner Web site. Applix TM1(R) Applix's TM1 is a proven, multi-dimensional business planning, reporting and analytics platform for powering strategic analysis of financial, transactional, operational and other business data. TM1 has been named as a leader in the tools category of the BPM Partners' annual "Beyond the Hype" Webcast and the BPM Buyer's Guide in Business Finance Magazine (http://www.bpmpartners.com/events_webinars.shtml), and scored the highest rating in goal achievement and performance in The OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. Survey 3 (www.survey.com/olap) by independent analyst Nigel Pendse Nigel Pendse is OLAP analyst and the lead person responsible of The OLAP Report and The OLAP Survey, and is an advisor and speaker on a variety of OLAP related subjects. Previously, he had worked both as a user and then in a variety of roles as a salesperson of business . Applix also provides TM1 Planning Manager(TM) to provide workflow and compliance capabilities for all TM1-based applications and TM1 Web(TM), a Web-enabled front end for global and remote read/write capabilities of BI and BPM applications. About Applix Applix (NASDAQ: APLX) is a global provider of Business Intelligence and Business Performance Management solutions. These solutions, based on Applix's TM1 analytics platform, enable the continuous planning, management and monitoring of performance across the financial and operational functions within the enterprise. Applix is a founder of the BPM Standards Group (www.bpmstandardsgroup.org), and has been recognized by numerous industry analyst groups for its technical leadership and vision in the marketplace. More than 1,900 customers worldwide use TM1 for its tight integration with Excel, real-time response, adaptability, and low total cost of ownership. Delivered by Applix and by a global network of partners, TM1-based solutions help customers manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . For more information about Applix, please visit www.applix.com. This news release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties. Forward-looking statements in this document are made pursuant to the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements concerning future plans or results are only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. , potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2003 under the heading "Risk Factors" and its most recent Quarterly Report on Form 10-Q Form 10-Q See 10-Q. under the heading "Factors That May Affect Future Results." The forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release. (1)Gartner, Inc., "Magic Quadrants for Enterprise BI Suites and Platforms, 2H04 " H. Dresner, B. Hostmann, F. Buytendijk, November 2004. (2) Gartner, Inc., "Magic Quadrant for Corporate Performance Management Suites, 2004," L. Geishecker, F. Buytendijk, B. Wood, October 2004. (*)The Magic Quadrant is copyrighted October 15, 2004 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted de·pict tr.v. de·pict·ed, de·pict·ing, de·picts 1. To represent in a picture or sculpture. 2. To represent in words; describe. See Synonyms at represent. in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant quadrant, in analytic geometry quadrant. 1 In analytic geometry, one of the four regions of the plane determined by two lines, the x-axis and the y-axis. . The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of mechantability or fitness for a particular purpose. (C)2004 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. TM1 Planning Manager and TM1 Web are trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners. |
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