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Applix Launches Platinum Support Program for Mission Critical Business Analytics Applications.


WESTBOROUGH, Mass. -- Applix, Inc. (NasdaqGS: APLX), a leading business analytics software solutions provider, today unveiled its new Platinum Support Program for customers who require the highest level of technical and maintenance support for their mission critical business analytics applications on the Applix platform.

Applix customers worldwide continue to discover the value that the Applix solution brings to managing their business performance, and apply Applix to a host of strategic solutions such as profitability analysis, optimization optimization

Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics.
, trending, rolling forecasting Rolling forecast is the process of simulating profit and loss accounts for a company on rolling basis. , and initiative management. With Applix's Platinum Support Program, these customers, who are intent on leading in their markets, will receive focused attention with named account management and elevated levels of access to Applix support.

"As evidenced by increased demand for Applix by many of our largest customers with complex analytics needs and by top analyst survey ratings, premier customer service continues to be of the highest priority at Applix," said Ed Gromann, vice president, Services and Alliances of Applix, Inc. "Today we're unwavering in our focus of meeting stringent customer needs by providing a single, streamlined business analytics platform capable of supporting departmental needs across the enterprise. Our work with the Global 2000 market leaders further affirms the quality of our service programs and verifies that agile companies can reach farther, deploy easier, and react faster with Applix."

Applix Achieves Highest Customer Satisfaction

For the third straight year, Applix has achieved the highest customer satisfaction rating among all key vendors ranked in the BPM (Business Process Management) A structured approach that models an enterprise's human and machine tasks and the interactions between them as processes. BPM software provides users with a dashboard interface that offers a high-level view of the operation that typically  Partners' 2007 BPM Pulse Survey for ease of implementation, product speed and quality, ease of use, functionality and price/value. In addition, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information.  Survey 6, Applix received the highest ratings among the business intelligence vendors in goal achievement, better business decisions, fastest implementation time, faster, more accurate reporting, reduced IT costs and median load/calculation time. For more information on these analyst reports, please visit http://www.applix.com/why_applix/analysts.asp.

To learn more about Applix's Platinum Support, Global Support, Standard Support, Web-based Support and Center of Excellence programs, please visit: http://www.applix.com/support/default.asp.

About Applix

Applix (NasdaqGS: APLX) empowers agile enterprises The introduction to this article provides insufficient context for those unfamiliar with the subject matter.
Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page.
 by offering the only complete Business Analytics software solution. The Company is focused exclusively on providing a single, cohesive cohesive,
n the capability to cohere or stick together to form a mass.
 Performance Management and Business Intelligence solution, with strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , forecasting, consolidations, reporting and analytics across financial, operational, sales and marketing, and human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees.  departments. The Applix platform, powered by the renowned TM1 analytics engine, reaches farther, deploys easier, and reacts faster than any business analytics solution available today. Applix and its global network of partners help more than 3,000 customers worldwide manage their business performance and respond proactively to the marketplace. Headquartered in Westborough, MA, Applix maintains offices in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia Pacific. For more information, please visit www.applix.com.

Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words "believes," "anticipates," "plans," "expects," and similar expressions, constitute forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

(c)2007 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Aug 29, 2007
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