Applix Integra 1.1 Extends Applix CRM Solutions With Advanced Business Analytics; Applix Integra 1.1 Supports UNIX; Is Available in German.

Business/Technology Editors

WESTBOROUGH, Mass.--(BUSINESS WIRE)--Oct. 21, 2002

Applix, Inc., (NASDAQ: APLX), a global provider of enterprise-wide Business Performance Management solutions, today announced the availability of Applix Integra 1.1, the industry's first platform that integrates planning, performance measurement and operational data to enable companies to optimize business performance and customer interaction, regardless of geography or structure. With this release, Applix CRM applications are now available on the Applix Integra platform. Applix Integra 1.1 benefits two groups of Global 2000 enterprises: current Applix iEnterprise customers who will now be able to realize the benefits of adding analytics to their CRM solution, and Applix prospects looking for scalable, flexible, cost-effective solutions that easily join analytics with workflow within existing CRM applications.

The newest version of Applix Integra also provides first-time support for UNIX, which meets the needs of many large enterprise customers using Sun hardware, and a German-language version to support Applix's global customer base.

According to AMR Research's Joanie Rufo in an October 2002 report entitled Rethinking CRM : "CRM buyers and project managers need to focus on the missing ingredient in CRM projects: developing and tracking metrics." With Applix Integra 1.1, which provides that ingredient, companies gain visibility into their business performance by analyzing CRM data alongside related operational information in dashboards, helping them quickly reach their business targets. Managers can view analytical and operational data, identify milestones and dates, monitor progress towards target goals and highlight and escalate variances to team members through alerts, raising accountability across the enterprise. Applix Integra also provides consistency in decision-making with a uniform set of data and business rules via analytics, eliminating errors by excluding variations that arise from multiple data sources.

According to Carl Heeder, Commercial Central Controller at Schneider Electric Automation, an Integra early adopter, "Applix Integra allows Schneider Electric Automation to raise visibility of company goals and performance." Schneider Electric, headquartered in Paris, France, is a global electrical industry leader with 2001 sales of approximately $8.8 billion. "Schneider now has the opportunity to organize and place critical business information, such as fixed cost and development project status, on each manager's desktop, using the Web. Schneider is committed to Web-enabled and Web-oriented systems and applications. Implementation and delivery of views of data are easily and quickly developed by analysts because Applix Integra does not require the involvement of IT personnel to prepare and publish this information," said Heeder.

"Applix Integra 1.1 extends our customers' investments in CRM, enabling them to use their CRM data for strategic decision-making," said Alan Goldsworthy, Applix President and CEO. "Applix continues to deliver on its commitment to provide scalable, configurable, cost-effective solutions to meet the demands of the Business Performance Management marketplace."

The analytical capabilities of Applix Integra 1.1 are practically unlimited - from analyzing trends in customer response time by support representative or group, to examining revenue per sales representative per sales territory, to gauging lead trends in a new set of marketing projects. The Integra 1.1 infrastructure combines Applix's distributed collaborative environment - that provides Web deployment, process workflow, notification and escalation - with Applix iTM1, the fastest analytical tool in the market, which enables companies to quickly adapt their solutions to different business models and perform real-time planning and analysis.

Key Features

For Applix CRM customers, Integra improves customer interaction and business productivity with:

-- Advanced business analytics: All stakeholders involved in customer facing operations have visibility to their key targets, with the most up-to-date information possible. Users can view all the data, even perform "drill-downs" and "what-if" analyses with customer interaction information.

-- Business workflow for analytics: Executives and managers can deploy analytics on their customer facing information, throughout their business teams, with escalations and personal as well as system-wide alerts to help everyone stay on target and recognize opportunities to better manage resources.

-- Dashboards: Users view performance information in the form of visual charts that can be continuously refreshed and viewed from different perspectives.

-- Real-time planning and forecasting against CRM information: Teams can plan their performance and forecast revenue and service levels.

-- Combined relational and multi-dimensional capabilities: Integra encompasses a company's qualitative and quantitative information in one solution.

About Applix Integra

Applix's flagship "Integra" platform integrates business planning, performance measurement and operational data to enable companies to optimize business effectiveness and customer interaction regardless of geography or structure. Applix Integra provides immediate visibility into data, accountability within a collaborative process and a consistent view of information. It allows managers to quickly stabilize operational fluctuations and take advantage of new opportunities.

Companies can quickly adapt their solutions to unique business models, perform real-time planning and analysis with the fastest analytical tool in the market, and manage the complexities of a distributed collaborative environment effectively with Web deployment and process workflow, notification and escalation. Business Performance Management solutions based on the Integra platform are developed by Applix, its global partners and end users. For more information about Applix Integra, please visit http://www.applix.com/solutions/default.asp?content=integra.

About Applix

Applix (NASDAQ: APLX) is a global provider of enterprise-wide Business Performance Management solutions. These solutions enable the continuous management and monitoring of performance across the financial, operational, customer and organizational functions within the enterprise. More than 2,600 customers worldwide, including more than half of the Fortune 500, use Applix's adaptable, scalable and real-time solutions, delivered by Applix and by a global network of partners, to manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in seven countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.

This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially from those indicated. Specifically, comments related to the rollout of Applix Integra 1.1 may be considered forward-looking and subject to a number of risks and uncertainties. Refer to the Company's annual report on Form 10-K for the period ended December 31, 2001 under "Risk Factors" for a further discussion of these risks and uncertainties. Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision that may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events.

(c)2002 Applix, Inc. All rights reserved. Applix and iEnterprise are registered trademarks of Applix, Inc., and Applix Integra is a trademark of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.