Applix Flies High with Business Intelligence Solutions for the Aviation and Aerospace Industry.

Business Editors/High-Tech Writers

WESTBOROUGH, Mass.--(BUSINESS WIRE)--Oct. 1, 2003

Increasingly, Competitive Aviation and Aerospace Organizations Demand 'What-if' Analysis

Applix, Inc. (NASDAQ: APLX), a global provider of Business Intelligence (BI) and Business Performance Management (BPM) solutions, today demonstrated its continued success within the aviation and aerospace industries with leaders such as easyJet, BAE and Lockheed Martin using Applix solutions for rolling forecasts and budgets, operational analysis, financial consolidation, fleet availability, capacity utilization and optimization of cargo revenue. For more information on the use of Applix solutions in the aviation and aerospace industries, go to http://www.applix.com/aviation.

Within the highly competitive aviation and aerospace manufacturing environment, companies deploy TM1, Applix's online analytical processing (OLAP) engine, because of TM1's unique ability to provide real-time access to interactive data. Senior managers and executives in the industry need fast access to corporate data and often need to quickly adjust their thinking to vigorous market forces.

Major issues in the airline and transportation industry include seasonal travel adjustments, sudden increases or drops in passenger loads, failures and bankruptcy, fuel price changes, labor disputes or work stoppages and pricing promotions due to competitive pressures.

"These issues drive demand for a real-time ability to interact with data and use 'what-if' analysis to understand trends and their impact, and then to plan or reshape plans," said David Menninger, vice president, marketing of Applix.

"Manufacturers have hundreds of suppliers and a lengthy roster of fluctuating individual part prices that need to be incorporated into their budgeting and planning process," Menninger continued. "The rise of industry consortiums such as Airbus is adding another layer of intricacy when you consider the need to roll up figures during the budgeting process. While the issues may vary, the solution, a real-time application that provides access to dynamic information is the same. Only through the use of an application such as TM1 can users test the impact of various changes to their data through a 'what-if' analysis."

Applix solutions are used to manage business performance throughout diverse aerospace and aviation enterprises. Examples of Applix's success in the industry range from major and budget airlines to air and land transport specialists to world-class airplane manufacturers. Examples include:

BAE Systems Glasgow

BAE Warton

BAE Systems Farnborough

Bombardier Aerospace

CNF Transportation

Danzas

easyJet

Lockheed Martin (http://www.applix.com/lockheed)

Lufthansa (http://www.applix.com/lufthansa)

Lockheed Martin worked with Applix partner, Adonix, Inc., to implement a multifaceted reporting and reconciliation application based on Applix's TM1. With the solution's flexible account and time period roll-up structure, the team was able to eliminate the need for linked workbooks and time-consuming rekeying and reconciliations. "Our department has saved at least thirty man weeks of time per year," said J.T. (Tom) Hudson, program administrator, Lockheed Martin Shared Services, Accounting and Government Practices. "One report that used to require forty hours to create now takes one hour."

About Applix

Applix (NASDAQ: APLX) is a global provider of Business Intelligence and Business Performance Management solutions. These solutions enable the continuous management and monitoring of performance across the financial, operational, customer and organizational functions within the enterprise. More than 1,700 customers worldwide user Applix's adaptable, scalable and real-time solutions, delivered by Applix and by a global network of partners, to manage their business performance and respond to the marketplace in real-time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.

This news release contains forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements concerning future plans or results are only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's Annual Report on Form 10-K for the year ended December 31, 2002 under the heading "Risk Factors" and its most recent Quarterly Report on Form 10-Q under the heading "Factors That May Affect Future Results." The forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

(C)2003 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.