Applix Expands Worldwide Customers and Partners in Second Quarter.

Business/Technology Editors

WESTBORO, Mass.--(BUSINESS WIRE)--July 20, 2000

Positions for a Strong Future with a Global

Commitment to Provide Industry-Leading Strategy and Solutions for

Demand Chain Management

Applix, Inc. (NASDAQ:APLX), a global e-Business solutions company, announced today several key client wins and new partnerships secured in the second quarter of 2000. Adding to its base of over 4,000 customers and 100 partners worldwide, Applix continues to build its position as the leading solutions provider for both customer relationship management and analytical business intelligence in the emerging market for Demand Chain Management.

"This quarter marked significant strides for Applix in sharing our expertise and commitment with companies who must make customers a priority to thrive in the new demand-driven economy," said Alan Goldsworthy, President and CEO of Applix, Inc. "We have enjoyed collaborating with many emerging companies - ranging from healthcare and finance to telecommunications and online services - and are excited to help these businesses better understand their customers, analyze and plan for improved sales and service, and ultimately stay ahead of their competition. We've also expanded our vision through many new-found partnerships with companies that share our objective to offer the best e-Business solutions and match the right product, channel and process with the right customer."

Highlighting second quarter customer wins in the United States are drugstore.com and M.D.C. Holdings, Inc., who have purchased Applix's iTM1 planning and analytics solutions. As the leading online drugstore, drugstore.com selected iTM1 to improve its business planning and forecasting capabilities. M.D.C. Holdings, Inc. is one of the largest homebuilders in the United States and has implemented Applix's iTM1 for forecasting, budgeting, and feasibility reporting in its finance department to gain better data insight and help speed decision-making in its home building activities.

Applix was also successful in Europe, solidifying new accounts through channel partners. In Germany, Applix won the account of contTakt, a communication center and customer service provider, which supports companies in various industries. Through a partnership with Siemens Business Services, conTakt selected Applix's CRM solution using more than 200 licenses of iEnterprise to increase its flexibility in handling a rapidly growing customer base.

As previously announced, Applix secured several wins for its iEnterprise Internet-based CRM solution. Health Communication Network (HCN), a Web-based health resources leader, selected Applix in a deal with Australian systems integrator, A.I.P.C., for implementation of Applix's sales and service applications to improve services to doctors and healthcare customers. In a contract with global telecommunications solutions provider, KSCL, Applix will provide CRM solutions to Turkish Telecoms Group and leading GSM operator, TELSIM. Applix also concluded a contract with Pelephone, Israel's second largest cellular network operator, to provide iTM1's real-time, multi-dimensional business analysis and insight to enable Pelephone to offer its customers the most competitive rate plans and cellular service.

Applix also forged several strategic partnerships in the quarter. Geac Enterprise Solutions, a supplier of enterprise management software, has contracted with Applix on a worldwide basis to distribute Applix's CRM and planning products as an original equipment manufacturer (OEM) and reseller. In Hong Kong, Pacific Century Systems, Ltd. joined the Applix Leadership Alliance Partner (ALAP) program to provide iEnterprise as part of its integrated offering to emerging software and Internet companies in Hong Kong. As previously announced, Consist International joined the ALAP program to supply iEnterprise to the Latin American Market, and Ericsson Consulting teamed with Applix to deliver integrated mobile CRM technology and service solutions for the German market.

Applix and ACS Communications Industry Services (ACS-CIS) partnered to jointly develop a CRM product customized for the communications market. Kerry Carothers, President of ACS- CIS, comments, "the ACS team in partnership with Applix, is very excited to announce the development of a leading edge CRM software solution, ACS e-Ntouch. This jointly designed CRM tool is specifically tailored to meet the growing and dynamic needs of the telecommunications sector."

Applix marked the quarter with the development of iEnterprise Version 8.0 for iCRM, an Internet-based design which includes multi-time zone, multi-language and multi-currency support to enable companies to manage customer demand globally. Applix also completed development of 64-bit processing technology for its iPlanning OLAP engine iTM1 to meet the needs of e-Businesses focused on the business-to-business and business-to-consumer markets.

About Applix

Applix, Inc. (NASDAQ:APLX), headquartered in Westboro, MA, is a global provider of e-Business solutions including Internet-based customer relationship management, customer analytics and planning software, and interactive customer communities. As a single source of integrated solutions, Applix enables multi-national and multi-divisional e-Businesses to capture information from every corner of their extended enterprise - internal and external customers, partners and suppliers - to analyze, plan, measure and respond to changing customer requirements and business dynamics, all in real-time. With an innovative approach of combining its core solutions, iEnterprise (iCRM) and iTM1 (iPlanning), Applix aims to be the global leader of Demand Chain Management, providing the measurement and management of customer demand to drive profitable decision-making across the enterprise. Applix maintains offices in eight countries and has over 4,000 customers worldwide. For more information on Applix, please visit http://www.applix.com.

Notes to Investors

This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's Form 10-K for the year ended December 31, 1999 for a list of factors as discussed under "Risk Factors". Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision which may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events.

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