Applix Enterprise Customers Adopting Award-Winning Internet-Centric Customer Relationship Management Applications.

SAN JOSE, Calif.--(BUSINESS WIRE)--Sept. 15, 1998--

Visibility, Computer Design, Bank 24/Deutsche Bank, SCMB, HiServ, and

Valmet Among Organizations Greatly Enhancing Profit

Potential Using Applix Enterprise

Applix, Inc. (NASDAQ:APLX), a leader in Internet front office business applications, announced today several fast-growth organizations deploying Applix Enterprise, the award winning Internet-centric customer relationship management application. These customers, including Visibility, Computer Design, Bank 24/Deutsche Bank, SCMB, HiServ, and Valmet, are leveraging the Internet to provide the best customer satisfaction possible while enhancing profit potential by using Applix Enterprise. Available since November 1997, Applix Enterprise 7.0 is the only Internet-centric, fully integrated customer relationship management application suite to help companies automate all front-office processes.

Visibility, Inc., a provider of engineer-to-order manufacturing solutions, will use Applix Enterprise's Java interface to enable facilities and subsidiaries in the UK and Ireland to access a consolidated database, centrally managed in the US - eliminating duplication of effort. "We needed a solution that would let us manage all our customer processes in one database in an Internet environment that everyone could use regardless of computer infrastructure," explains Brenda Quinby, vice president of client services at Visibility. "We are delighted that Applix Enterprise's Internet capabilities enable our staff, customers, partners, and prospects to get immediate access to all the information they need. Further, we have found that the Internet is the best mode for one-to-one relationships, helping us enhance our customer service mission and our profit potential."

In today's global economy, emerging organizations require a worldwide presence and immediate customer contact regardless of their available infrastructure. With Applix Enterprise, these organizations have instant access to all customer information via the Internet, making it simple for them to service their customers and prospects anytime, anywhere. They can deploy Applix Enterprise over the Internet, making applications available to locations around the world instantly.

"Companies seeking increased profit potential through total customer management would benefit from using an Internet-based customer relationship management solution," explains Carter Lusher, vice president and research director of the Gartner Group.

Jay Waldron, president and COO of Applix comments, "We designed Applix Enterprise after working intensely with our customers to see what they needed in a customer relationship management solution. Their primary desire was the ability to communicate directly with their customers and prospects at anytime, anywhere. The result is Applix Enterprise--because it is Internet-centric, it is easiest to deploy and utilize, leading businesses to lowest cost of ownership, increased customer loyalty, and maximized profits."

About Applix Enterprise

Applix Enterprise contains marketing, sales, customer service, product quality, and helpdesk modules that can be run and deployed over the Internet. The integration of these modules is the most completely linked customer relationship management solution available, helping organizations enhance customer loyalty by responding to customer needs faster than their competition. All Enterprise modules are integrated via a common customer information database, allowing all front-office personnel to be fully informed so they achieve greater results faster. Applix Enterprise uses a 100% Pure Java architecture, allowing scalability throughout the enterprise and tying fast-growth organizations together across a LAN, WAN, Internet, or intranet.

About Applix, Inc.

Applix, Inc., (NASDAQ:APLX) headquartered in Westboro, MA, is a leading provider of Internet front-office business applications that allow organizations to better access, analyze, and act on customer and market information. Applix Enterprise is an Internet-centric customer relationship management solution which received the Editor's Choice Award from Telemarketing & Call Center Solutions Magazine in 1998; Applix TM1 is a real-time online analytical processing solution for decision support and real-time business analysis; and Applix office solutions include Applix Office for UNIX(R), Linux(R) and Windows NT, and Anyware Office for Java-based desktops.

With thousands of customers around the world - including such fast-growth companies as Blockbuster Video, MTV, National Football League Properties, Motorola, Sun Microsystems, Hewlett-Packard, AT&T, Sony, Sharp Document Services, Ericsson, Harrah's, New Holland N.A., Kaiser Permanente, SmithKline Beecham, Novartis Pharmaceuticals, Bristol-Myers Squibb, Rhone-Poulenc Rorer, British Airways, Reuters, Visibility, VISA International, Cox Communications, Brite Voice, Deutsche Bank, Siemens, Bank of Nova Scotia, Chase Manhattan Bank, Credit Suisse, Daimler Benz, Singapore Telecom, U.S. Army, and the U.S. Department of Energy - Applix leads the way in delivering Internet-centric enterprise applications for today's globally distributed companies. More information can be found at www.applix.com.

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CONTACT: Applix, Inc. The Weber Group

Paul Frazier Leah Goldman/Karen Carlson

508-870-0300 x227 617-441-4000 x222/245

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