Applix Continues to Win Analytic & CRM Customers Despite Global Economic Downturn; Applix Gains New Customers & Repeat Business.Business/Technology Editors WESTBORO, Mass.--(BUSINESS WIRE)--Oct. 31, 2001 Applix, Inc., (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : APLX), a leading provider of interactive planning, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. and business intelligence software, reports it earned 27 new customers as well as repeat business during the third quarter, which ended September 30, 2001. "Fast responsiveness to changing market dynamics is key to operational success, especially during a tough economy," said Alan Goldsworthy, Applix President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "With Applix solutions, companies can manage their businesses on a continual basis, while realizing a high return-on-investment and low total cost of ownership." Applix's new corporate customers include Australian, European and U.S. companies in a range of industries, from pharmaceutical and healthcare to software and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. . Following is a list of new Applix customers that were acquired during the third quarter of 2001. Financial terms are not disclosed.
Australand Otto-Bock Healthcare
Bank D'Oro Paramatta City Council
Draxlmaier QBE Reinsurance
Berkley Underwriting RJF International
Best Software Reliant Pharmaceutical
Capital Net SRG
Cham Paper Southern Co. Energy Marketing
Empire Forster Star Network
Gesundheitsscout Terrible Herbst
Hamilton City Council Tex Tech Industries
MPC Universitat Mainz
Noble Software Ventro
Norfolk So Police Dept. West Coast Regional Council
Ober Oster Landes
In addition, significant repeat business was generated by many Applix customers, including Alcatel, Amway Japan, Bhf Bank, Bristol Myers Squibb, CNH CNH Carteira Nacional de Habilitação CNH Centro Nacional de Huracanes (Spanish) CNH California Nevada Hawaii (a district of Kiwanis International) CNH Club Náutico Hacoaj , EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , GE, HSBC HSBC Hongkong and Shanghai Banking Corporation HSBC Humane Society of Broward County (Florida) HSBC Humane Society of Bay County (Bay County, Michigan) , Johnson & Johnson, Lowes Home Improvement, Marshall & Ilsley, Pharmacia & Upjohn, Starz Encore Media, Wolverine wolverine or glutton, largest member of the weasel family, Gulo gulo, found in the northern parts of North America and Eurasia, usually in high mountains near the timberline or in tundra. Tube. Applix's adaptable and scalable solutions appeal to companies that realize the fastest way to return on investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ) is with highly adaptable and scalable solutions that strengthen customer acquisition and retention, improve data analysis and optimize tactical and strategic decision making. To find out more about achieving ROI from customer analytics, see the Aberdeen Group's review of an Applix implementation on www.applix.com. About Applix, Inc. Applix (NASDAQ:APLX) is a leading global provider of CRM, customer analytic and business planning software that rapidly transforms information into knowledge -- enabling companies to obtain and retain customers through better decision-making. Applix captures information from every corner of a company's extended enterprise, including internal and external customers, financial operations, partners and suppliers. Its flexible, scalable products adapt to companies' unique and competitive business processes and provide real-time analysis, planning, measurement and response to changing customer requirements and business dynamics. Headquartered in Westboro, MA, Applix has offices in eight countries and more than 4,000 customers worldwide. For more information, visit www.applix.com. |
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