Applix Continues to Execute Global Strategy With Addition of Pacific Rim Leadership; New Appointments in Australia and Japan Expand Pacific Rim Presence.Business/Technology Editors WESTBORO, Mass.--(BUSINESS WIRE)--Dec. 6, 2000 Applix(R) Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : APLX), a leading provider of Demand Chain solutions, including CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , CRM Analytics and Planning applications, announced today the addition of several senior management positions, strengthening its presence in the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . Bruce McCarthy joins Applix as Director of Operations, Australia. McCarthy will be responsible for establishing an Applix field organization in Australia and developing a channel program while monitoring all sales, support and marketing operations. McCarthy brings over fifteen years of experience in sales and marketing, having established regional offices across Australia for companies such as Apple Computer and Banyan banyan (băn`yən), species of fig (Ficus bengalensis) of the family Moraceae (mulberry family), native to India, where it is venerated. Its seeds usually germinate in the branches of some tree where they have been dropped by birds. Systems. McCarthy's most recent success with Banyan includes establishing local sales and channel operations as Managing Director for Asia Pacific. Applix has also appointed John Sutherland John Sutherland (born 1938) is an English lecturer, emeritus professor, newspaper columnist and author. Now Emeritus Lord Northcliffe Professor of Modern English Literature at University College London, John Sutherland began his academic career after graduating from the to the position of Director of Operations, Japan. Sutherland will oversee sales, support, marketing and channel operations for Applix in Japan. Sutherland joins Applix from Bridge Information Systems, a real-time financial information service where he served as Manager, Foreign Accounts. There he was responsible for developing Bridge's Japanese market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" through sales and marketing and negotiating the acquisition of new clients. During his tenure, Sutherland helped to make Bridge the fastest growing Internet-based real-time financial data system in Tokyo. Sutherland brings over fifteen years of experience in foreign sales and marketing, which he will use to expand Applix's presence in the Japanese market. "These additions to our global team continue to support Applix's strategy to increase leadership and market share in Demand Chain Management solutions around the world. John and Bruce each have a proven track record for success and are entering the Applix global organization with a strong commitment to customer satisfaction and operational excellence focused on expanding our worldwide presence," said Alan Goldsworthy, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Applix, Inc. "The Asia Pacific economy is poised for growth. With these appointments as well Applix's ability to provide Demand Chain Management solutions in Korean, Chinese and Japanese, Applix is now ready to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. these investments." About Applix Applix, Inc. (NASDAQ:APLX), headquartered in Westboro, MA, is a global provider of Demand Chain solutions including customer relationship management, customer analytics and planning applications. As a single source of integrated solutions, Applix enables multi-national and multi-divisional e-Businesses to capture information from every corner of their extended enterprise - internal and external customers, partners and suppliers - to analyze, plan, measure and respond to changing customer requirements and business dynamics, all in real-time. With an innovative approach of combining its core Demand Chain solutions, iCRM and iPlanning, Applix provides the measurement and management of customer demand to drive profitable decision-making across the enterprise. Applix maintains offices in eight countries and has over 4,000 customers worldwide. For more information on Applix, please visit http://www.applix.com. Notes to Investors This press release contains certain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 1999, for a list of factors as discussed under "Risk Factors". Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision, which may be made to any forward-looking statements to reflect events or circumstances after the date hereof here·of adv. Of this. hereof Adverb Formal or law of or concerning this Adv. 1. hereof - of or concerning this; "the twigs hereof are physic" or to reflect the occurrence of anticipated or unanticipated events. |
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