Applix Continues Channel Momentum in Third Quarter; New Global Partners to Provide Applix BI Solutions for Real-time Decision Making.

Business Editors/High-Tech Writers

WESTBOROUGH, Mass.--(BUSINESS WIRE)--Oct. 20, 2003

Applix, Inc. (NASDAQ: APLX), a global provider of Business Intelligence (BI) and Business Performance Management (BPM) software solutions, today announced expansion around the globe of the company's solution providers with 10 new North American partners, four new partners in the UK, and one new reseller in Japan, for a total of 15 new partners worldwide for the third quarter of 2003.

"The demand for Applix's solutions continues to expand globally as more organizations are learning how our BI and BPM products can help them make strategic business decisions, and our partners play a large role in our customers' successes," said David Mahoney, CEO and president of Applix. "It is important that Applix deliver products globally and these new partnerships are evidence that we're becoming the BI solutions provider of choice not only in North America, but in Europe and Asia as well. This demand is being fueled by the September launch of TM1 Web, continuous improvements to our flagship platform TM1, and the willingness of our customers to spread the word about their improved business performance as a result of the work of our partners and the capabilities of our products."

The new partners signed in Q3 further Applix's presence in the global market, provide expertise in specific vertical markets including financial services, manufacturing, and pharmaceuticals, and extend TM1's ability to integrate data from ERP applications such as SAP. The solutions utilize Applix's TM1 platform and enable companies to more efficiently and effectively report on and analyze core operational information, complete the ongoing budgeting and planning process, and make more strategic business decisions based on up-to-date information on company performance and operations.

Applix's New Business Partners

Allegiant Technology, Inc. (www.AllegiantTechnology.com) is a provider of professional services for clients utilizing SAP's ERP solutions. With combined Data Warehousing and SAP expertise in excess of 10 years, Allegiant Technology is uniquely positioned to provide a well-rounded solution offering from needs analysis, data modeling, data gauging and balancing, to implementation and support. Allegiant Technology understands the challenges faced by SAP customers as they search for cost effective approaches to providing the appropriate analytical tools and applications to meet the needs of their business community. Appropriate data provides the basic ingredient for appropriate decisions.

Garland Group (www.gargroup.com), headquartered in Bethesda, MD, is a consulting firm that helps customers improve Business Reporting, Business Analysis, Strategic Planning and Budgeting by implementing Business Intelligence and Business Performance Management software. Garland Group helps organizations gain valuable insight into what is happening with their customers, markets, operational metrics and financial performance. Garland Group's goal is to improve decision makers' access to critical data and efficiently implement tools that accelerate data gathering and the accurate reporting of business results.

idRisk (www.idrisk.com) was formed in April 2002 to create a network of specialized, independent risk consultants, who can provide customers with comprehensive, high quality, unbiased advice and solutions to all aspects of risk a company may encounter. idRisk has created an extended network of strategic partners, all regarded as leading edge in their respective fields and combines highly expert individuals, with leading edge technology and information processes. This enables the company to design, develop and deliver solutions addressing all major business risks. idRisk is headquartered in Surrey, UK.

Nimbus (www.control-ES.com) develops and implements a software solution called control-ES, a Business Performance Management application, which has been designed to help companies improve their operational performance by driving clear direction, accountability and measurement from a strategic perspective down to task/activity level. This is achieved by focusing on the intersection of people, process and performance, and providing the tools required to make continuous improvement achievable over the Web. Nimbus has an impressive client list of over 700 clients in 15 countries. Nimbus is headquartered in Hampshire, UK, and has offices in the United States and resellers around the world.

Ranzal (www.ranzal.com), headquartered in White Plains, NY, provides businesses leading edge BPM technology and solutions. Ranzal provides top-notch, innovative consulting solutions that create business impact on their customers' bottom-line. Ranzal is a valuable partner for businesses seeking customized solutions to their complex and unique business needs. The company has proven knowledge of data management, hands-on experience with an array of powerful tools and an unrivaled record of customer satisfaction.

Rock Creek Consulting, LLC., ( www.rockcreek-consulting.com), headquartered in Washington, DC, specializes in the design and implementation of decision support solutions for small and mid-sized corporations. Rock Creek Consulting's experts provide decision support services ranging from high level financial analysis to the implementation and development of business intelligence systems.

Serebrum (www.serebrum.com) is an innovative provider of information technology solutions to companies trying to leverage their existing resources to stay competitive in a rapidly changing global business environment. Serebrum's developers are certified in the fields of their expertise -- without exception. Headquartered in the New York Metro with an offshore development center (ODC) at Hyderabad, India, Serebrum offers the best of both worlds with cost-effective, client-focused solutions.

Web Information Technologies (www.witinc.com), is a leading provider of Business Intelligence and Data Visualization solutions. Our certified Data Warehouse Architects and DBAs provide value-added services for our clients with various BI initiatives. The company has been operating since April 1996 with a diverse client base that includes DaimlerChrysler, Ford, SAE (Society of Automotive Engineers), Performance Review Institute, Blue Cross Blue Shield, and many others. The company's flagship product, iDashboards (www.idashboards.com), is the most innovative Data Visualization product in the market with several key patents. WIT is headquartered in Detroit, MI.

Additional new partners providing solutions on Applix's products include The Burgos Group of Miami, FL, NTT Data Systems, Japan (a reseller through partner Nippon RAD), Office Solutions of Hallendale, FL, Razza Solutions, Austin, TX, Techolab International of Miami, FL, Unisys, and an additional reseller in the UK.

About Applix

Applix (NASDAQ: APLX) is a global provider of Business Intelligence and Business Performance Management solutions. These solutions enable the continuous management and monitoring of performance across the financial, operational, customer and organizational functions within the enterprise. More than 1,700 customers worldwide use Applix's adaptable, scalable and real-time solutions, delivered by Applix and by a global network of partners, to manage their business performance and respond to the marketplace in real-time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.

This news release contains forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements concerning future plans or results are only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's Annual Report on Form 10-K for the year ended December 31, 2002 under the heading "Risk Factors" and its most recent Quarterly Report on Form 10-Q under the heading "Factors That May Affect Future Results." The forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

(C)2003 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc., All other trademarks and company names mentioned are the property of their respective owners.