Applix CEO Available to Comment On CRM Analytics for Demand Chain Management.Business/Technology Editors WESTBORO, Mass.--(BUSINESS WIRE)--Nov. 3, 2000 Alan C. Goldsworthy, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Applix, has more than 20 years experience in sales, marketing and operational management. As the visionary for Applix, Goldworthy can discuss the latest trends in e-Business from a CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , CRM Analytics, and business planning perspective. Applix is uniquely positioned in the market being involved in the CRM market for over 18 years with its industry-leading iEnterprise solution for CRM, and its popular iTM1 On-line Analysis Processing (OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. ) solution for business planning, forecasting and budgeting applications. "The market is coming right at us. Applix has been in the business of both CRM and business analytics for several years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time same concept that other CRM companies are just now starting to grasp." The CRM Analytics market will exceed $12 billion by 2004 according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Datamonitor, Inc. According to a recent comment by Damian V. Rinaldi, an analyst at FAC/Equities in Boston, "The convergence of operational CRM and analytical CRM is to my knowledge one of the primary drivers for spending on information technology." If you are interested in speaking with Alan C. Goldsworthy, please contact Arlene M. Harrington at 617-351-4187. ALAN GOLDSWORTHY- PRESIDENT AND CEO Mr. Goldsworthy joined Applix in January, 2000 as President, e-Business Division, which includes Applix's iCRM (iEnterprise) and business intelligence (iTM1) product lines. In April, 2000 he was appointed President and CEO of Applix, Inc. He is responsible for the company's business strategy, development and growth in the rapidly evolving e-business market. Alan will lead worldwide sales, marketing, research and development, and service and support efforts for Applix. Prior to joining Applix, Alan held the position of President and Chief Executive Officer with CMI-Competitive Solutions Inc. (CSI CSI Crime Scene Investigator CSI CompuServe, Inc. CSI Commodity Systems, Inc. CSI Commodity Systems Inc. (Boca Raton, FL) CSI Crime Scene Investigation (CBS TV show) CSI Christian Schools International ). Prior to CSI, Mr. Goldsworthy held various sales, marketing, and operational management positions at Digital Equipment Corporation over a period of 15 years. Alan earned a BS degree in Computer Science from Wayne State University Wayne State University, at Detroit, Mich.; state supported; coeducational; established 1956 as a successor to Wayne Univ. (formed 1934 by a merger of five city colleges). and holds a MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration Degree from Northeastern University's Executive MBA Program. About Applix Applix, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :APLX), headquartered in Westboro, MA, is a global provider of e-Business solutions including Internet-based customer relationship management, customer analytics and planning software, and interactive customer communities. As a single source of integrated solutions, Applix enables multi-national and multi-divisional e-Businesses to capture information from every corner of their extended enterprise - internal and external customers, partners and suppliers - to analyze, plan, measure and respond to changing customer requirements and business dynamics, all in real-time. With an innovative approach of combining its core solutions, iEnterprise (iCRM) and iTM1 (iPlanning), Applix aims to be the global leader of Demand Chain Management, providing the measurement and management of customer demand to drive profitable decision-making across the enterprise. Applix maintains offices in eight countries and has over 4,000 customers worldwide. For more information on Applix, please visit http://www.applix.com. |
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