Applix Business Optimization Software Summit - New TM1 Products Receive Resounding Endorsement from Partners.

Business Editors/High-Tech Writers

Business Optimization Software Summit (BOSS)

ORLANDO, Fla.--(BUSINESS WIRE)--May 13, 2004

Applix Solutions Partners See Momentum Growing in the Business Performance Management Market

Applix, Inc. (NASDAQ: APLX) a global provider of business intelligence (BI) and business performance management (BPM) software solutions, today received resounding endorsement of its new module, TM1 Planning Manager(TM). This feedback came during Applix's North American user conference, BOSS, taking place this week at the Wyndham Palace Resort & Spa, Orlando, Florida.

This year's BOSS saw attendance up more than 60 percent from BOSS 2003, with a five-fold increase in the number of partner sponsors. This event, combined with other customer events in Asia-Pacific, Germany and an upcoming event in the United Kingdom, will be attended by more than 600 global customers and partners.

During BOSS, Applix announced two new products and a technical alliance to further help customers reach their business goals for planning, budgeting and forecasting activities. These announcements consisted of TM1 Planning Manager, TM1 8.3, and support for Microsoft's Reporting Services (read the press releases for more information: http://www.applix.com/news).

Additionally, a leading industry analyst addressed the audience, in a keynote presentation on Corporate Performance Management (http://ftp.applix.com/Attachments%5C00%5C00%5C00%5C32%5Ccontent _document_3295_BOSS04Releasevf.PDF).

Also at the conference, Applix announced its new TM1 Alumni Program, a special offering for customers who have used TM1 in at least one previous job and in a current role. As part of the program, Applix awarded an "Alumni of the Year" award to a CFO who has worked with TM1 for more than ten years and, directly or indirectly, has introduced the budgeting and planning tool into more than 10 companies. For more information on the Applix Alumni Program, please contact Charlotte Locke at 508-870-0300 x 244 or [e-mail]

Partners Endorse Applix's New Products

Following are some insights on TM1 Planning Manager from key Applix solution providers, who offer customers vertical and regional specialization, development assistance and ongoing support. For more information on Applix's solution partners, please go to: www.applix.com/partners.

"Adding workflow and submission management capabilities to TM1 is another great advancement to the product line and further positions TM1 to deliver more value with these new features. This is a further example that Applix's product development team is listening and responding to Agile Systems' customer needs," commented Allan Beals, president and CFO, Agile Systems.

"TM1 Planning Manager will provide our financial customers with an exceptional feature-rich tool for managing and auditing their budgeting and planning processes," commented John Ross, managing principal consultant, Application Consulting Group.

"TM1 Planning Manager brings in-depth analytical capabilities to organizations, letting them understand their key performance measures in Excel - the familiar environment that everyone uses," stated Daniel K. Mannisto, CEO, Applied Analytix.

"Applix continues to enhance its industry-leading TM1 platform with products such as TM1 Planning Manager. Breakaway Technologies' customers are excited about the continuing enhancements provided by Applix. TM1 Planning Manager delivers version control, workflow and alerting capabilities to any existing TM1-based application - evidence of Applix continuing to improve the ROI of existing applications for our customers," said Charlie Rowland, COO, Breakaway Technologies.

"The components that Applix is incorporating in the TM1 Planning Manager will allow us to continue to delight our clients with the rich functional solutions that we help them build with TM1," stated Richard Creeth, president, Creeth Richman & Associates.

"TM1 Planning Manager is an excellent addition to the Applix product line. It helps Lynx Consulting Group customers to manage compliance issues, making it a good choice for BPM applications," said Mitchell Rubin, president, Lynx Consulting Group.

"Mobile Software has been working with a major Applix customer for the past six months, building a planning application with TM1. We're very excited about the release of TM1 Planning Manager because it will automate many of the tasks analysts have been doing manually, and allow executives to oversee and track the progress of the entire process. The next version of our Mobility front-end will integrate with TM1 Planning Manager, allowing Web-based applications to incorporate this new functionality," stated Russ Karlberg, president, Mobile Software.

"Workflow management is fundamental to Business Performance Management and we are excited to incorporate Applix's TM1 Planning Manager into our BPM Application Suite. In fact, Revelwood's clients expect to take the module beyond planning to track financial reporting to comply with Sarbanes-Oxley requirements. It is clearly a versatile tool," said Kenneth Wolf, CEO, Revelwood.

"Stratature embeds TM1 in our BankAnalytics suite and are very excited to incorporate TM1 Planning Manager into our offering. The solution will deliver workflow and added management capabilities for Stratature's customers," stated Ian Ahern, CEO, Stratature.

About Applix

Applix (NASDAQ: APLX) is a global provider of Business Intelligence and Business Performance Management solutions. Based on the TM1 platform, these solutions for budgeting, planning and forecasting enable the continuous management and monitoring of performance across the financial and operational functions within the enterprise. More than 1,700 customers worldwide use Applix's adaptable, scalable and real-time solutions, delivered by Applix and by a global network of partners, to manage their business performance and respond to the marketplace in real-time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.

This news release contains forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements concerning future plans or results are only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's Annual Report on Form 10-K for the year ended December 31, 2003 under the heading "Risk Factors" and its most recent Quarterly Report on Form 10-Q under the heading "Factors That May Affect Future Results." The forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

(C)2004 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. TM1 Planning Manager and TM1 Web are trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.