Applix Appoints Walt Hilger As CFO.

Business/Technology Editors

WESTBORO, Mass.--(BUSINESS WIRE)--Sept. 25, 2001

Applix, Inc., (NASDAQ: APLX), a leading provider of customer analytics, customer relationship management and business planning software, today announced that it has named Walt Hilger as Chief Financial Officer.

"Walt Hilger is a seasoned professional with a proven track record of financial and operational leadership. He has played a key role in developing and deploying our global planning and operational systems, which has resulted in increased efficiencies through greater operational insight," said Applix President & CEO Alan Goldsworthy. "Walt's experience, enthusiasm for Applix and recent achievements make him the ideal candidate for this position."

In his new role, Mr. Hilger will be responsible for the financial management of the company. He replaces Ed Terino, who is pursuing another opportunity.

Mr. Hilger has 14 years of operations, financial planning and technology experience. As Applix's Vice President of Operations and Planning for the past two years, his achievements included the management and consolidation of operational and ad revenue recognition activities, the successful implementation of Applix's Web-based customer service solution and the streamlining of worldwide ordering processes and license and maintenance activities.

Prior to joining Applix, Mr. Hilger was Vice President of Corporate Finance for Cahners Business Information, a billion dollar business-to-business web content company. Before Cahners, he was Divisional Business Manager at Houghton-Mifflin Company, where he had also served as Corporate Manager of Financial Planning and Analysis. Mr. Hilger holds a B.S. in Finance from the University of Massachusetts. He lives in Natick, MA, with his wife and two children.

About Applix

Applix, Inc., (NASDAQ:APLX) is a leading global provider of customer analytics, CRM and business planning software that rapidly transforms information into knowledge -- enabling companies to obtain and retain customers through better decision-making. Applix captures information from every corner of a company's extended enterprise, including internal and external customers, financial operations, partners and suppliers. Its flexible, scalable products adapt to companies' unique and competitive business processes and provide real-time analysis, planning, measurement and response to changing customer requirements and business dynamics. Headquartered in Westboro, MA, Applix has offices in eight countries and more than 4,000 customers worldwide. For more information, visit www.applix.com.