Applix Appoints Milton Alpern as Chief Financial Officer.Business Editors/High-Tech Writers WESTBOROUGH, Mass.--(BUSINESS WIRE)--June 3, 2003 Applix, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : APLX), a global provider of Business Intelligence (BI) and Business Performance Management (BPM (Business Process Management) A structured approach that models an enterprise's human and machine tasks and the interactions between them as processes. BPM software provides users with a dashboard interface that offers a high-level view of the operation that typically ) software solutions, today announced the appointment of Milton A. Alpern as chief financial officer. Alpern will be responsible for the company's finance, SEC reporting and compliance, investor relations Investor relations The process by which the corporation communicates with its investors. , and facilities and administration, effective immediately. He will report to David Mahoney David Mahoney (born April 14, 1981 in Wellesley, Massachusetts) is an American soccer goalkeeper, who formerly played for the Chicago Fire of Major League Soccer. Mahoney played college soccer at Brown University during the 2001 and 2002 seasons before transferring to , Applix's chief executive officer and president. A senior manager with extensive experience as a chief financial officer for other publicly-held high tech firms, Alpern most recently served as vice president and chief financial officer at Viisage Technology, Inc., a face-recognition technology and identification systems and solutions vendor. Prior to Viisage, he helped lead the initial public offering process as chief financial officer for Eprise, a provider of content management software and services. His career also includes senior financial roles at National Transaction Network, Inc., Henco Software, Applicon and Gulf+Western. He is a certified public accountant Certified Public Accountant (CPA) An accountant who has met certain standards, including experience, age, and licensing, and passed exams in a particular state. . "We are pleased that we were able to attract Milt as our new chief financial officer, given his extensive financial experience and proven leadership capabilities," said David Mahoney, chief executive officer and president of Applix. "He will be a real asset to us as we continue executing our business strategy focused on the Business Intelligence marketplace." "I am very excited to be joining Applix," said Alpern. "This is a tremendous company with a positive future and an outstanding senior management team. I look forward to continuing the progress that has been made and contributing to Applix's future success." Alpern replaces Walter Hilger who is leaving the company after a transition period to pursue other interests. "We appreciate Walt's contribution over the past several years, particularly his efforts in conducting a very successful sale of our CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. business," said Mahoney. "We wish him well in his new endeavors." About Applix Applix (NASDAQ: APLX) is a global provider of Business Intelligence and Business Performance Management software solutions based on its TM1 product. These solutions enable the continuous management and monitoring of performance across the financial, operational, customer and organizational functions within the enterprise. More than 1,600 customers worldwide use Applix's adaptable a·dapt·a·ble adj. Capable of adapting or of being adapted. a·dapt  a·bil , scalable and real-time
solutions, delivered by Applix and by a global network of partners, to
manage their business performance and respond to the marketplace in
real-time. Headquartered in Westborough, MA, Applix maintains offices in
four countries in Europe, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . For more
information about Applix, please visit www.applix.com.
(C)2003 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc., and Applix Integra is a trademark of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners. |
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