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Applix Announces iCustomerCommunity.com.


WESTBORO, Mass.--(BUSINESS WIRE)--Nov. 23, 1999--

iCustomerCommunity.com helps customers and partners

move at Internet speed to establish e-business

relationships across the entire value-chain

Applix, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:APLX), announced today iCustomerCommunity.com, a web-based solution that allows e-businesses to deliver a professional level of service to their entire value-chain including customers and partners. As a result, e-businesses can quickly establish customer-facing services such as one-to-one marketing, interactive selling and self-service.

The new website approach lets organizations establish virtual communities without the cost and time needed to build an e-business infrastructure. Organizations can plug-in to a world-class website that is secure and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
. E-businesses can establish their own branding label and customize the options to meet their business requirements. The site provides benefits to the entire value-chain by enabling knowledge sharing and communication.

Applix iCustomerCommunity.com brings together all the collaborative pieces that make your connection with the e-business world unique. Its `cascading' architecture lets a top-level organization host e-business for its partners and customers, and in turn partners can host e-business for their partners and customers. Whether you want to share ideas with your employees, engage in forums with your customers and partners, search a knowledge base or read up on product information, it all can be done through iCustomerCommunity.com.

Users can access critical business information from a single point through customer-facing applications and tools. Companies can create profiles based on the needs of their customers, partners and employees, allowing them to interact on a personalized basis. Partners are able to offer their customers the ability to log inquiries and product requests, let customers engage in forums that can be restricted to the partner's community, or let them engage in wider discussions across the Web.

"Since taking part in the Applix iCustomerCommunity.com we have been able to enhance communication with our iTM1 customers and improve their technical support," said Dan Bernatchez, Vice President of Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  of Revelwood Inc, a strategic member of the Applix Leadership Alliance Partner (ALAP) program. "With the help of Applix, we are now exploring the possibility of creating our own iCustomerCommunity.com as the foundation for improving communication with partners and customers for our own software products."

"This new website goes beyond self-service portals," said Jit Saxena, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Applix. "It's a collaborative channel of communications. All the integrated processes within the customer relationship management applications are structured to provide information to our customers, who in turn, provide the same ability to their customers - putting the customer at the heart of business."

About Applix

Applix, Inc. (NASDAQ:APLX), headquartered in Westboro, Mass., develops, markets and supports web-based, front office business solutions, which allow organizations to improve decision-making and corporate productivity. The Front Office Business Solutions include a suite of thin-client Customer Relationship Management (iCRM) applications, which include the Applix iEnterprise and Enterprise Anyware product lines, and a set of real-time Business Intelligence applications, which include the Applix iTM1 product line. In addition to its Front Office Business Solutions, Applix also provides a set of Decision Support applications, consisting of Applixware and Applix Anyware products. The Company's products are available on a variety of software platforms, including Windows, Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. , UNIX UNIX

Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics).
 and Linux environments. More information can be found at http://www.applix.com.

About Revelwood

Revelwood Inc. is a leading provider of software solutions that enable mid- to large-sized companies to conduct real-time collaborative planning and reporting on the Web. Revelwood helps companies rethink re·think  
tr. & intr.v. re·thought , re·think·ing, re·thinks
To reconsider (something) or to involve oneself in reconsideration.



re
 their businesses planning processes by providing them with the software and methodologies for boosting strategic business intelligence. Since 1995, Revelwood has provided strategic business intelligence solutions for a growing number of innovative companies such as Joseph E. Seagram Joseph Emm Seagram (April 15, 1841 - August 18, 1919) was a Canadian distillery founder, politician, philanthropist, and major owner of thoroughbred racehorses.

Born at Fisher's Mills, now part of Cambridge, Ontario, his parents died when he was in his teens and for several
 & Sons, Visa USA, Charles Schwab Charles Schwab can refer to:
  • Charles M. Schwab, founder of Bethlehem Steel.
  • Charles R. Schwab, founder of the brokerage.
  • Charles Schwab Corporation, the brokerage.
, Viacom, The National Football League, and Bell Atlantic Mobile. For more information visit http://www.revelwood.com.

Notes to Investors:

This press release contains certain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards, which may render existing products and services obsolete OBSOLETE. This term is applied to those laws which have lost their efficacy, without being repealed,
     2. A positive statute, unrepealed, can never be repealed by non-user alone. 4 Yeates, Rep. 181; Id. 215; 1 Browne's Rep. Appx. 28; 13 Serg. & Rawle, 447.
. Refer to the Company's Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 1998 for a list of factors as discussed under "Risk Factors." Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision which may be made to any forward-looking statements to reflect events or circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact.
     2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or
 after the date hereof here·of  
adv.
Of this.


hereof
Adverb

Formal or law of or concerning this

Adv. 1. hereof - of or concerning this; "the twigs hereof are physic"
 or to reflect the occurrence of anticipated or unanticipated events.

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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 23, 1999
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