Applix Announces Strategic Alliance Program for Best-of-Breed Business Intelligence and Business Performance Management Solutions.

Business Editors/High-Tech Writers

TDWI World Conference

LAS VEGAS--(BUSINESS WIRE)--Feb. 17, 2004

New Partner Program Delivers Interoperability and Integration Between BI and BPM Software, Platforms, Tools and Applications

Applix, Inc. (Nasdaq: APLX), a global provider of Business Intelligence (BI) and Business Performance Management (BPM) software solutions, today announced its new worldwide strategic alliance program. The program brings together leading BI and BPM products for a combined, integrated offering, making it easier for customers to develop and deploy the strategic applications that empower them to make faster, more strategic business decisions.

"When business users seek a BI or BPM solution, they want to know they have choices that build upon their core products. We're launching this program to expand the complementary products and services of the best performing analytics platform available today," said David Menninger, vice president, worldwide marketing, Applix, Inc. "Customers should not have to compromise when selecting any type of BI tool - which is often what happens when customers opt for full BI suites. By integrating with leading technology vendors, we are offering Applix customers the highest performing BI engine, integrated with other leading technologies."

In related news today, Applix identified arcplan Information Services AG as the first company to join the strategic alliance program. Applix's TM1 and arcplan's dynaSight make an excellent duo for BPM solutions. TM1 provides the only read/write software for planning, forecasting, reporting and strategic business analysis that transforms scattered Excel and transactional data into a single version of the truth, and arcplan's dynaSight complements it with its easily customizable front end that integrates seamlessly with TM1.

"The arcplan-TM1 solution exemplifies the kind of best-of-breed choice that businesses need for planning and analytics," said Menninger. "Together they provide global companies who face complex decisions and highly competitive markets the flexibility to manage their business performance at the departmental and enterprise-wide level and to respond to the marketplace better and faster."

Jim Burke, arcplan vice president, business development, commented, "dynaSight is all about rapid development of custom analytic applications. Our joint customers get that same benefit from their TM1 analytics engine. As a long-time technology partner, we are highly encouraged by Applix's renewed focus on its flagship TM1 engine. Over the years, dynaSight and TM1 have proven to be an unbeatable combination for rapid deployment, solution customization, high performance, and low total cost of ownership."

Stratature of Atlanta, GA, has been leveraging the powerful combination of Applix TM1 and arcplan dynaSight for several years to deliver high-performance custom planning solutions and its BankAnalytics Planning and Enterprise Dimension Manager (+EDM) products. "As a Certified Partner for both Applix and arcplan, we are able to offer our customers a best-of-breed approach to analytics and business intelligence," said Ian Ahern, Stratature CEO. "Our industry leading customers in banking, manufacturing, real estate and retail realize the synergy of these technologies and consider them paramount to the management of their businesses. We're all glad to see Applix and arcplan enter into a formal partnership."

Applix will continue to enlist in this new program technology and services companies whose offerings are strengthened by Applix's TM1 platform and whose offerings complement Applix's software. By integrating with leading technologies, Applix and its alliance partners are making it easier for customers to make BI and BPM a vital part of their business. To inquire about joining Applix's strategic alliance program, see http://www.applix.com/partners/ or email [e-mail].

TM1 is a proven, multidimensional analytics platform for powering strategic analysis of financial, transactional, operational and other business data. TM1 has been named as a leader in the tools category of the BPM Partners' annual "Beyond the Hype" Webcast and the BPM Buyer's Guide in Business Finance Magazine (http://www.bpmpartners.com/events_webinars.shtml), and scored the highest rating in goal achievement and performance in Nigel Pendse's OLAP 3 Survey (1) (www.survey.com/olap).

About arcplan Information Services AG

arcplan is a globally successful software developer whose solutions enable companies to bridge business initiatives and IT resources. With arcplan's business intelligence and product configuration platforms, IT and business professionals can create custom Web-based applications without the cost and complexity of traditional solutions. arcplan has more than 1,800 customers in 35 countries. For more information, visit www.arcplan.com.

About Applix

Applix (NASDAQ: APLX) is a global provider of Business Intelligence and Business Performance Management solutions. These solutions, based on Applix's TM1 analytics platform, enable the continuous management and monitoring of performance across the financial and operational functions within the enterprise. More than 1,700 customers worldwide use Applix's adaptable, scalable and real-time solutions, delivered by Applix and by a global network of partners, to manage their business performance and respond to the marketplace in real-time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.

This news release contains forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements concerning future plans or results are only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's Annual Report on Form 10-K for the year ended December 31, 2002 under the heading "Risk Factors" and its most recent Quarterly Report on Form 10-Q under the heading "Factors That May Affect Future Results." The forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

(1) TM1 was named the best performing analytics engine in The OLAP Survey 3, November, 2003, p. 226-7. The OLAP Survey 3, the largest and most detailed survey of OLAP products to date, is a quantifiable survey of the $3.5 billion OLAP market. The Survey, conducted by Nigel Pendse and Survey.com, analyzed data from 1047 OLAP sites in 48 countries. (www.survey.com/olap)

(C)2004 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.