Applix Announces Record Quarter for Enterprise Sales; Hallmark and Sepracor Select Applix's Award-Winning Web-Based Customer Relationship Management Solution.

WESTBORO, Mass.--(BUSINESS WIRE)--Oct. 22, 1998--Applix, Inc. (NASDAQ:APLX), a leader in enterprise applications for the Internet, announced today the highest worldwide quarterly revenue for Applix Enterprise in Q3 of 1998. New customers, including Hallmark and Sepracor, have selected Applix Enterprise to provide the best customer satisfaction over the Web while greatly enhancing profit potential. Applix Enterprise is the only Internet-centric, fully integrated customer relationship management (CRM) application suite that enables organizations to excel in customer acquisition and long-term retention.

In today's global economy, organizations require a worldwide presence and immediate customer contact regardless of their technology infrastructure. With Applix Enterprise, these organizations have instant access to all customer information via the Internet or intranets, making it simple for them to provide service to customers and prospects anytime, anywhere. They can quickly deploy Applix Enterprise sales force automation, customer service and help desk applications over the Internet, providing them with the lowest total cost of ownership of any CRM solution.

Other customers that selected Applix Enterprise in Q3 include Brite Voice Systems, Army Military Traffic Materials Command, Commonwealth of Virginia, the Department of Defense, Momentum Health, Virginia Western Community, Virginia Department of Information Technology, TOPS PMO, Akzente GmbH, C4GmbH, Printrak, Renesselaer Polytechnic Institute, DETECON GmbH, IDS Prof. Scheer GmbH, Schumann, TLG Treuhand, Inc., Techological Products Inc., ALCATEL, GKN Automotive, Legislative Assembly Ontario, Protestant Memorial Medical Center, and Cerulean Technology, Inc.

"We are thrilled to have industry leaders and innovators such as Hallmark and Sepracor as new Applix Enterprise customers," said Jay Waldron, president of Applix. "These companies recognize the importance of providing optimal service to customers and prospects in the most effective way possible, and they chose Applix Enterprise because of its award-winning Internet capabilities."

About Applix Enterprise

Applix Enterprise is a solution for enterprise applications for the Internet. Applix Enterprise contains marketing, sales, customer service, product quality, and help desk modules that can be run and deployed over the Internet. The integration of these modules over the Web makes it the most completely linked customer relationship management solution available, helping organizations enhance customer loyalty by responding to customer needs faster than their competition. All Enterprise modules are integrated via a common customer information database, allowing all front-office personnel to be fully informed so they achieve greater results faster. Applix Enterprise uses a 100% Pure Java architecture, allowing scalability throughout the enterprise and tying fast-growth organizations together across a LAN, WAN, Internet, or intranet.

About Applix, Inc.

Applix, Inc., (NASDAQ:APLX) headquartered in Westboro, MA, is a leading provider of Internet front-office business applications for the enterprise, that allow organizations to better access, analyze, and act on customer and market information. Applix Enterprise is an Internet-centric customer relationship management solution which received the Editor's Choice Award from Call Center Solutions Magazine in 1998; Applix TM1 is a online analytical processing solution for decision support and real-time business analysis; and Applix office solutions include Applix Office for UNIX(R), Linux(R) and Windows NT, and Anyware Office for Java-based desktops.

With thousands of customers around the world - including such companies as Blockbuster Video, MTV, Motorola, Sun Microsystems, Hewlett-Packard, AT&T, Sony, Harrah's, New Holland N.A., Kaiser Permanente, SmithKline Beecham, Bristol-Myers Squibb, British Airways, Reuters, VISA International, Deutsche Bank, Siemens, Chase Manhattan Bank, Credit Suisse, Daimler Benz, Singapore Telecom, U.S. Army, and the U.S. Department of Energy - Applix leads the way in delivering Internet-centric enterprise applications for today's globally distributed companies. More information can be found at www.applix.com.

All trademarks, registered trademarks, and service marks are property of their respective owners.