Applix Announces Major New Milestones for its Internet-Based Customer Relationship Management --iCRM-- and Planning --iPlanning-- Solutions.Business/Technology Editors WESTBORO, Mass.--(BUSINESS WIRE)--June 29, 2000 Enabling Companies to Manage Customer Demand Globally, Cost Effectively and in Real-Time Applix, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : APLX), a global e-Business solutions company, today announced innovative capabilities for its cornerstone cornerstone Ceremonial building block, dated or otherwise inscribed, usually placed in an outer wall of a building to commemorate its dedication. Often the stone is hollowed out to contain newspapers, photographs, or other documents reflecting current customs, with a view to iCRM and iPlanning solutions. Applix announced its next generation of iCRM solutions by delivering iEnterprise Version 8.0. Applix also reached a major milestone for iPlanning with the development of extended processing using 64-bit technology. The new extended processing capability in iTM1 makes this Applix solution among the most powerful Online Analytical Processing Online Analytical Processing, or OLAP (IPA: /ˈoʊlæp/), is an approach to quickly provide answers to analytical queries that are multidimensional in nature. (OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. ) engines in the world. The strides in iCRM and iPlanning move Applix ahead toward its goal to be the global leader in demand chain management by providing worldwide reach, scalability, and enabling customers to more effectively drive profitable and competitive business decisions. "As companies quickly transition to e-business, one of the key challenges they face is how to leverage the Web to expand from local to global operations Global Operations is a first-person shooter computer game developed by Barking Dog Studios and published by both Crave Entertainment and Electronic Arts. It was released in March of 2002, following its public multiplayer beta version which contained only the Quebec map. ," said Alan Goldsworthy, Applix's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Applix has led the market with innovative, Internet-based architecture. Now, building a fully global version of iEnterprise, with multi-language, multi-currency and multi-time zone architecture, we can further leverage the Internet and take customer relationship management to a new level. Similarly, we have seized the opportunity to apply extended processing technology to maximize the depth and volume of iTM1's analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. processing capability. Together, these developments foster richer, more collaborative virtual communities among companies and their customers." Press Access, Inc., headquartered in Boston, provides media relationship management (MRM MRM Marketing Resource Management MRM Mobile Resource Management MRM Metabolic Response Modifiers MRM Multiple Reaction Monitoring (mass spectrometry) MRM Mormonism Research Ministry MRM Mechanically Recovered Meat ) solutions for public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most professionals to improve communication between members of the media and PR communities. The company serves thousands of users, from Fortune 500 companies to start-ups, including PR agencies and corporate PR departments in the high tech sector, banking & finance and healthcare. "We licensed Applix's iEnterprise Version 8.0 solution to provide our customers with dependable and efficient Web access to timely media information," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Rochelle Nemrow, vice president, product strategy for Press Access, Inc. "Applix iEnterprise Version 8.0 will allow us to effectively move to an e-business solution so that our clients - a highly mobile workforce - receive the press and analyst information they need whether at their desk, on a press tour or at a trade show." Applix's iTM1 solution is also being used by Pelephone, one of the largest wireless phone services in Israel, to understand and analyze its 1.2 million cellular customers' usage. The key to customer service and growth in the cellular market is the ability to offer competitive rates and service plans, tailored to the needs of each user. With Applix's iPlanning and iTM1 business intelligence solution supporting extended processing using 64-bit technology, Pelephone will be able to continuously understand individual subscribers' usage, evaluate service activity, and to continuously offer the most competitive, customized and optimal rate plan for each subscriber. Pelephone selected Applix iTM1 primarily because of its ability to handle the analysis of 1.2 million subscribers. As a result of this extreme scalability, the wireless communication leader will be able to continuously analyze customer activity and provide the best rate plan available, based on each customer's unique requirements. As a result, Pelephone can keep and attract new customers in a very competitive marketplace. About iEnterprise Version 8.0 Key innovations introduced in iEnterprise Version 8.0 include mission-critical reliability; multi-language, multi-currency and multi-time zone support; improved user collaboration; unified messaging Having access to e-mail, voice mail and faxes via a common computer application or by telephone. For example, unified messaging may send faxes and digitized voice mail to a mail server that turns them into e-mail attachments. including wireless devices and fully integrated business/customer analytics with best practices. This new version especially helps solutions developers, with a live publishing feature and an improved iEnterprise Developers Studio, based on XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. File standards. Version 8.0 is 100 percent Java and supports all Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. as well as Linux. About iTM1 64-bit architecture Applix has enhanced its iTM1 business planning software with the development of extended processing using 64-bit technology. By supporting 64 bit processing, Applix now provides a platform for customers to scale their analysis and decision-making to include much larger volumes of data, and more complex rules-based computations. This demonstrates that Applix's iTM1 is now among the most scalable OLAP engines in the world for enterprise planning, analysis, modeling, decision-making, and reporting. About Applix Applix, Inc. (NASDAQ:APLX), headquartered in Westboro, MA, is a global provider of e-Business solutions including Internet-based customer relationship management, customer analytics and planning software, and interactive customer communities. As a single source of integrated solutions, Applix enables multi-national and multi-divisional e-Businesses to capture information from every corner of their extended enterprise - internal and external customers, partners and suppliers - to analyze, plan, measure and respond to changing customer requirements and business dynamics, all in real-time. With an innovative approach of combining its core solutions, iEnterprise (iCRM) and iTM1 (iPlanning), Applix aims to be the global leader of Demand Chain Management, providing the measurement and management of customer demand to drive profitable decision-making across the enterprise. Applix maintains offices in eight countries and has over 4,000 customers worldwide. For more information on Applix, please visit http://www.applix.com. Notes to Investors This press release contains certain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 1999 for a list of factors as discussed under "Risk Factors". Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision, which may be made to any forward-looking statements to reflect events or circumstances after the date hereof here·of adv. Of this. hereof Adverb Formal or law of or concerning this Adv. 1. hereof - of or concerning this; "the twigs hereof are physic" or to reflect the occurrence of anticipated or unanticipated events. All trademarks, registered trademarks, and service marks are the property of their respective owners. |
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