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Applix Announces Latest Global Customer Wins for Analytics Solutions; 190 New Analytics Customers Choose Applix in 2002.


Business Editors/High-Tech Writers

WESTBOROUGH, Mass.--(BUSINESS WIRE)--Dec. 12, 2002

Applix, Inc., (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: APLX), a global provider of enterprise-wide Business Performance Management solutions, today announced its latest worldwide customer wins for Applix iTM1, the leading business intelligence analytical engine A programmable calculator designed by British scientist Charles Babbage. After his Difference Engine failed its test in 1833, Babbage started the design of the Analytical Engine in 1834.  that powers a suite of planning, reporting and analysis solutions. Today's announcement brings the total number of new customers purchasing Applix analytic products in 2002 to 190.

Global wins in analytics for Applix iTM1 include International Channel, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  Australia, MBS See Mb/sec.

MBS - mobile broadband services
, Tempel Steel Company, Kaiser Pharmacy Strategy & Ops, Mack Multiples, Porsche Leasing Romania SRL 1. SRL - Bharat Jayaraman.

["Towards a Broader Basis for Logic Programming", B. Jayaraman, TR CS Dept, SUNY Buffalo, 1990].
2. SRL - Schema Representation language.
3. SRL - Structured Robot Language.

C. Blume & W. Jacob, U Karlsruhe.
, Safe Auto Insurance Company, KDDI Solutions, Linq Industrial Fabrics, and the Virgin One account. Applix also announced that Brothers Paving and Concrete Corporation selected Applix Integra, the industry's first platform that integrates planning, performance management and operational data. Applix also added new CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  customers including Deutsche Post Deutsche Post AG (ISIN: DE0005552004, LSE: DPO) is a German post, logistics and courier headquartered in Bonn, previously the German state-owned mail monopoly. It has 520,000 employees in more than 220 countries and territories worldwide and generated revenue of € 60. , Jaeger jaeger (yā`gər), common name for several members of the family Stercorariidae, member of a family of hawklike sea birds closely related to the gull and the tern. The skua is also a member of this family.  und Schmitter and SAXION Hogeschool.

MBS, an H&R Block Company providing integrated payroll and benefits services through their SingleSourceTechnology(sm), is using Applix iTM1 for reporting and performance management. "I had used Applix iTM1 at a previous company and had seen it grow into a key business analysis tool as well as a repository for corporate business intelligence," said Janet Van Pelt van Pelt is the surname of several people: People
  • Matthew van Pelt your hero
  • Alex Van Pelt, former NFL quarterback for the Buffalo Bills.
  • Brad Van Pelt, former NFL linebacker.
, CFO See Chief Financial Officer.  at MBS. "Working with Applix partner Stratature, MBS has been able to implement in three weeks an Applix iTM1-based solution to compile, analyze and distribute monthly financials. Our next step is to develop performance dashboards to measure achievement of customer satisfaction and organizational efficiency goals as we drive forward our charter of providing superior service and products."

Mack Multiples, part of M&W Mack Ltd, the largest independent supplier of fresh fruits, vegetables and flowers in the UK, recently selected Applix iTM1. Mack Multiples, who supplies most of the major UK supermarkets, including Sainsbury's, Marks & Spencer and Safeway, has identified many potential applications for Applix iTM1 including reporting, budgeting, and forecasting, and enhancing the analysis and production of their customer's marketing statistics. "We are extremely impressed with the Applix solution, its flexibility and ease of use," said David Catt, business systems director, Mack Multiples. "Through the implementation of iTM1, we will be able to better manage and analyze our business processes and maximize our competitive edge."

With 100,000 customers, the Virgin One account, an account mortgage provider based in Norwich, England, has selected Applix iTM1 to provide business plans and management reporting. "We chose Applix iTM1 because of its flexibility and scalability," said Jo Smithson, senior management accountant, the Virgin One account. "Through this implementation we hope to produce and store multiple versions of budgets and forecasts, freeing up more time for analysis and review."

"Companies continue to choose Applix's analytics solutions to help them to anticipate and quickly adapt to changes in their businesses," said Alan Goldsworthy, Applix President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "More and more companies are turning to us for our flexible applications based on the Applix Integra platform with its solid foundation of Applix iTM1, the fastest analytical tool in the market, and a distributed collaborative environment that provides Web deployment, process workflow and escalation."

About Applix Integra

Applix's Integra platform integrates business planning, performance management and operational data to enable companies to optimize business effectiveness and customer interaction. Applix Integra provides immediate visibility into data, accountability within a collaborative process and a consistent view of information. It allows managers to quickly stabilize operational fluctuations and take advantage of new opportunities. Companies can quickly adapt their solutions to unique business models, perform real-time planning and analysis with the fastest analytical tool in the market, and manage the complexities of a distributed collaborative environment effectively with Web deployment and process workflow, notification and escalation. Business Performance Management solutions based on the Integra platform are developed by Applix, its global partners and end users. For more information about Applix Integra, please visit http://www.applix.com/solutions/default.asp?content=integra.

About Applix iTM1

Applix iTM1 is the leading business intelligence analytical engine that powers a suite of planning, reporting and analysis solutions used by Global 2000 enterprises, including 50 percent of the Fortune 500 companies. By transforming Excel spreadsheets and Web clients into powerhouses, Applix iTM1 helps executives throughout the world improve the performance of their businesses with an unrivaled real-time planning approach that enables interactive insight on demand. Applix iTM1 is sold and supported directly and through a global network of partners and value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. . For more information about Applix iTM1, please visit http://www.applix.com/solutions/default.asp?content=iplanning.

About MBS

MBS (MyBenefitSource, Inc.) an H&R Block company based in Alpharetta, Georgia Alpharetta is a city in Fulton County, Georgia, United States. As of 2006 census estimates, the city had a total population of 43,424[1].

Selected for its location next to a spring, it began as a campground, and was originally known as
, provides a convenient one-stop-shop for integrated payroll processing, payroll tax Payroll Tax

Tax an employer withholds and/or pays on behalf of their employees based on the wage or salary of the employee. In most countries, including the U.S., both state and federal authorities collect some form of payroll tax.
 filing, HR data management, benefits brokerage, enrollments, benefits administration and web-based self-service technology. For more information, please visit http://www.thembssolution.com/

About Mack Multiples

Mack Multiples is one of the largest and most successful suppliers of fresh fruits, vegetables and flowers in the UK. The company supplies the major supermarkets, catering operators, processors, wholesalers and independent retailers across the country. Mack's aim is to provide its customers with quality produce and the highest levels of service at competitive prices. Founded in 1874, Mack remains a privately owned company, and has annual sales in excess of 269 million Pounds Sterling of fresh fruits and vegetables from over 60 countries around the world. For further information please visit: http://www.mwmack.com

About Virgin One account

The Virgin One account is a secured personal bank account with The Royal Bank of Scotland
This article deals with the retail bank. "Royal Bank of Scotland" can also refer to its holding company: Royal Bank of Scotland Group."


The Royal Bank of Scotland Plc (Scottish Gaelic: Banca Rìoghail na h-Alba
 plc. The Virgin One account had 92,000 customers and 5.1 billion Pounds Sterling of committed customer facilities at 30th June 2002. The Virgin One account was voted Best Mortgage Provider at the Consumer Finance Awards for the second year running in June 2002. The Virgin One account is available direct on 08456 000 001 or from an intermediary via 08456 10 10 90. For further information please visit: http://www.virginone.com

About Applix

Applix (NASDAQ: APLX) is a global provider of enterprise-wide Business Performance Management solutions. These solutions enable the continuous management and monitoring of performance across the financial, operational, customer and organizational functions within the enterprise. More than 2,600 customers worldwide, including more than half of the Fortune 500, use Applix's adaptable, scalable and real-time solutions, delivered by Applix and by a global network of partners, to manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in seven countries in Europe, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . For more information about Applix, please visit www.applix.com.

This press release contains certain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially from those indicated. Refer to the Company's annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the period ended December 31, 2001 under "Risk Factors" for a further discussion of these risks and uncertainties. Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision that may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events.

(C)2002 Applix, Inc. All rights reserved. Applix is a registered trademarks of Applix, Inc., and Applix Integra and Applix iTM1 are trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 12, 2002
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