Applix Announces Global Strategic Partner Program; Leveraging Alliances and Partnerships Through the New Applix Leadership Alliance Partner ALAP Program.WESTBORO, Mass.--(BUSINESS WIRE)--Nov. 19, 1999-- Applix, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :APLX), announced today the launch of its Applix Leadership Alliance Partner (ALAP) Program. The ALAP program is a premier channels partner program to complement and enhance joint selling efforts between Applix and its valued partners, enabling them to deliver on commitments to customers. The ALAP program consists of a global partner network to provide alternative distribution and implementation strategies for the Applix iCustomer.Advantage product suite that includes industry-leading solutions for Internet-based Customer Relationship Management (iCRM) and Business Intelligence/Online Analytical Processing (OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. ). Through its ALAP program, Applix seeks partnerships that deliver long term impact through vertical, growth and emerging markets. Current Applix ALAP Partners in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. include Armstrong Laing, Revelwood, Global Technology Partners Inc., iMarket, CAP Gemini America, arcplan, and more. Over 100 global companies spanning five continents are current Applix ALAP partners. Applix provides a comprehensive ALAP certification program to help ensure partners the ability to reflect the highest level of standards and appropriate methodologies in the delivery of Applix products and technologies. The ALAP program has two primary categories of alliance partnerships: Reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. Partners and Consultant Partners. Resellers include Systems Integrators (SI), Application Service Providers (ASP), Original Equipment Manufacturers (OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and ), Independent Software Vendors (ISV (Independent Software Vendor) A person or company that develops software. It implies an organization that specializes in software only and is not part of a computer systems or hardware manufacturer. ), and Distributors. Consultant Partners provide value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. to Applix software products to offer customers a complete product and services solution. Applix will also have Strategic Marketing Partners that have a technology relationship alliance. In addition to joint sales and marketing venues, Applix ALAP Partners receive and provide to their customers world-class support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services for customer care through Applix's self-service Web site. This web-based portal allows all community members to share knowledge and resources, track and resolve issues, query the knowledge base, actively participate in product and application forums, and receive the latest news via a convenient and effective Web page. "We are extremely excited to offer our partners a strong partner program and a comprehensive commitment from Applix to our partner's success. Our self-service Web site makes ongoing support for our partners and their customers much easier using a fully collaborative environment for real-time access and knowledge sharing. Applix provides its ALAP Partners with the most creative and advanced web-based support services available", said Suzanne Hoffman, Applix's vice president of strategic alliances. Applix's vision is to "prepare companies to operate in a world driven by customers". Applix delivers this by providing web-based solutions that enable businesses real-time insight to their customers' behavior and business performance. Applix partners have the ability to deliver this reality for customers globally with the commitment and support from a proven industry leader. About Applix Applix, Inc. (NASDAQ: APLX), headquartered in Westboro, Mass., develops, markets and supports web-based, front office business solutions, which allow organizations to improve decision-making and corporate productivity. The Front Office Business Solutions include a suite of thin-client Customer Relationship Management (iCRM) applications, which include the Applix iEnterprise and Enterprise Anyware product lines, and a set of real-time Business Intelligence applications, which include the Applix iTM1 product line. In addition to its Front Office Business Solutions, Applix also provides a set of Decision Support applications, consisting of Applixware and Applix Anyware products. The Company's products are available on a variety of software platforms, including Windows, Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. , UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). and Linux environments. More information can be found at http://www.applix.com or www.applix.co.uk. Notes to Investors: This press release contains certain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 1998 for a list of factors as discussed under "Risk Factors." Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision which may be made to any forward-looking statements to reflect events or circumstances after the date hereof here·of adv. Of this. hereof Adverb Formal or law of or concerning this Adv. 1. hereof - of or concerning this; "the twigs hereof are physic" or to reflect the occurrence of anticipated or unanticipated events. All trademarks, registered trademarks, and service marks are the property of their respective owners |
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