Applix Announces First Applix Integra Customer Win, Additional Wins for Applix iTM1, Applix iEnterprise.

Business Editors/High-Tech Writers

WESTBOROUGH, Mass.--(BUSINESS WIRE)--Sept. 17, 2002

Carlisle & Company Chooses Applix Integra to Improve

Customer Interaction, Provide On-Line Analytics

and Streamline Data Collection, Reporting

Applix, Inc., (NASDAQ: APLX), a global provider of enterprise-wide interactive planning, analytics and CRM solutions, today announced Carlisle & Company as its first Applix Integra customer. Carlisle & Company is a leading motor vehicle consultancy specializing in operations, supply chain, sales, marketing, pricing and incentives. This is the first major win since the July 2002 launch of Integra. Separately, Applix also announced 34 global customer wins for its Applix iTM1 and Applix iEnterprise solutions.

Applix Integra is the industry's first real-time, enterprise-wide interactive planning, analytics and CRM solution on a single platform. Applix Integra provides immediate visibility into live financial and operational data, which allows managers to quickly stabilize operational fluctuations and take advantage of unforeseen opportunities. Companies can quickly adapt their solutions to unique business models, perform real-time planning and analysis with the fastest analytical tool in the market, and manage the complexities of a distributed collaborative environment effectively with Web deployment and process workflow, notification and escalation.

Carlisle & Company conducts several industry conferences each year that include an extensive data collection and benchmarking component. The company is using Applix Integra to improve interaction with its customers by streamlining data collection and reporting processes.

"Integra is appealing to us because of the combination of the Applix iTM1 engine, a Web front-end for clients to enter data and view reports and automatic notification and escalation to our clients in a single integrated package," said Michael Sachs, Partner, Carlisle & Company. "We expect to see two types of returns. The first is a reduction in the manpower that is consumed with juggling the numerous spreadsheets and e-mails we get from all of our conference participants. The second is an increase in quality by automating part of the validation process, giving data providers immediate visibility to the graphs associated with their data and using some of our manpower savings to spend more time with participants to ensure their data meets our high quality standards."

New Global Customer Wins For Applix iTM1 and Applix iEnterprise

Convoy NPL Financial Services of Hong Kong has chosen Applix's CRM solution to help provide tailor-made services, track clients and sales processes and enhance sales and marketing analysis. The company expects to see greater efficiency in the selling cycle and improved performance in customer services, such as contact quality and frequency.

With 1250 convenience stores, UK's TM Retail selected Applix iTM1, the industry's leading analytical engine for real-time, dynamic modeling, to help with the Company's budgeting and planning needs. TM Retail selected Applix on the basis of Applix iTM1's easy implementation path, flexibility and the solution provider's customer references.

Online services directory Yell.com also chose Applix iTM1 for its flexibility, the value for the cost and Applix's knowledge and credibility in the market.

Additional new Applix iTM1 and Applix iEnterprise customers include Air Liquide (Singapore) Limited, Balda AG, Barclaycard Merchant Services (with Partner Armstrong Laing Group), Churchill Insurance Group Limited, EnBW Service GmbH, EVAG, Heise Medien Gruppe GmbH & Co KG, ICBC (the Industrial and Commercial Bank of China), Kontron embedded Computers AG, ISA International Ltd., Is-One, Old Mutual plc (with Partner Bellingham Alexander), Raiffeisen Bank Rt., Redbridge & Waltham Forest Health Authority (with Partner Greville Campbell Ltd), SECURITAS Sicherheitsdienste Holding, START Equipment and Viterra Energy Services AG.

"We are encountering many businesses such as Carlisle & Company who are seeking new, emerging solutions to perform real-time analysis within a collaborative framework for process workflow, notification and escalation," said Alan Goldsworthy, president and CEO of Applix. "With the rising interest in Integra, combined with recent wins for Applix iTM1 and Applix iEnterprise, we are showing the market strong and continued proof that our solutions offer companies the ability to better manage their businesses on a continual basis by making better decisions faster. In today's world customers should expect to realize a high return on investment and low total cost of ownership when they purchase a mission-critical solution. Our solutions deliver on that promise."

About Applix Integra

Helping companies respond better and faster, the Applix Integra platform provides integrated enterprise-wide interactive planning, analytics and Customer Relationship Management (CRM). Applix Integra supplies businesses with real-time, collaborative insight into live financial and operational data, allowing them to stabilize fluctuations and immediately leverage business opportunities. Companies can quickly adapt their solutions to unique business models, perform real-time planning and analysis with the fastest analytical tool in the market, and manage the complexities of a distributed collaborative environment effectively with Web deployment and process workflow, notification and escalation. For more information about Applix Integra, please visit http://www.applix.com/solutions/default.asp?content=integra.

About Applix iEnterprise

Applix iEnterprise is a technology platform powering Applix iCRM, the leading suite of collaborative CRM and analytics solutions. The Applix iCRM suite -- which comprises Applix iSales, Applix iService, Applix ITSM, and Applix iHelpdesk modules -- optimizes Web-based marketing, sales, customer service, partner management, quality assurance and help desks. Enterprises improve their customer acquisition, satisfaction and loyalty with this highly adaptable, integrated suite of CRM solutions. For more information about Applix iEnterprise, please visit http://www.applix.com/solutions/default.asp?content=icrm.

About Applix iTM1

Applix iTM1 is the leading business intelligence analytical engine that powers a suite of planning, reporting and analysis solutions used by Global 2000 enterprises, including 50 percent of the Fortune 500 companies. By transforming Excel spreadsheets and Web clients into powerhouses, Applix iTM1 helps executives throughout the world improve the performance of their businesses with an unrivaled real-time planning approach that enables interactive insight on demand. Applix iTM1 is sold and supported directly and through a global network of partners and value-added resellers. For more information about Applix iTM1, please visit http://www.applix.com/solutions/default.asp?content=iplanning.

About Applix

Applix (NASDAQ:APLX) is a global provider of enterprise-wide interactive planning, analytics and customer relationship management solutions that help customers automate, analyze and optimize their operational and analytical business processes throughout their extended enterprises. More than 2,600 customers worldwide, including more than half of the Fortune 500, use Applix's adaptable, scalable and real-time solutions to manage their business performance and respond to the marketplace in real time. These solutions are delivered by Applix and by a global network of partners. Headquartered in Westborough, MA, Applix maintains offices in seven countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.

(C)2002 Applix, Inc. All rights reserved. Applix and iEnterprise are registered trademarks of Applix, Inc., and iTM1, Applix Integra and Applix Interactive Planning are trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.