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Applix Announces 34 New Business Wins.


Business/Technology Editors

WESTBOROUGH, Mass.--(BUSINESS WIRE)--June 18, 2002

Applix, Inc., (NASDAQ NASDAQ
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: APLX) a global provider of enterprise-wide interactive planning, analytics and customer relationship management solutions, today announced new business wins worldwide. These new wins, achieved in the current quarter, were for Applix's iTM1, a leading analytical engine A programmable calculator designed by British scientist Charles Babbage. After his Difference Engine failed its test in 1833, Babbage started the design of the Analytical Engine in 1834.  for real-time, dynamic modeling, and for Applix's iEnterprise, the company's CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  platform and suite of CRM solutions.

"Customers worldwide continue to select Applix's business intelligence and CRM solutions to enhance productivity and competitiveness," said Alan Goldsworthy, Applix President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our ability to build new customer relationships and extend relationships in the current market is indicative of our success at selling projects, providing excellent technical support for rapid implementations and proving our solutions' near and long-term return on investment."

Applix's new customers in the quarter include companies in a wide range of industries, including financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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, retail, telecommunications and manufacturing. These companies, among others, include Air France Air France
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About Applix iTM1

Applix iTM1 is the leading business intelligence analytical engine that powers a suite of planning, reporting and analysis solutions used by Global 2000 enterprises, including 50 percent of the Fortune 500 companies. By transforming Excel spreadsheets and Web clients into powerhouses, Applix iTM1 helps executives throughout the world improve the performance of their businesses with an unrivaled real-time planning approach that enables interactive insight on demand. Applix iTM1 is sold and supported directly and through a global network of partners and value-added resellers. More information about Applix iTM1 is available at: http://www.applix.com/solutions/default.asp?content=iplanning

About Applix iEnterprise

Applix iEnterprise is a technology platform powering Applix iCRM, the leading suite of collaborative CRM and analytics solutions. The Applix iCRM suite -- which comprises Applix iSales, Applix iService and Applix iHelpdesk modules -- optimizes Web-based marketing, sales, customer service, partner management, quality assurance and help desks. Enterprises improve their customer acquisition, satisfaction and loyalty with this highly adaptable, integrated suite of CRM solutions. More information on Applix is available at: http://www.applix.com/solutions/default.asp?content=icrm

About Applix

Applix (NASDAQ:APLX) is a global provider of enterprise-wide interactive planning, analytics and customer relationship management solutions that help customers automate, analyze and optimize their operational and analytical business processes throughout their extended enterprises. More than 2,600 customers worldwide, including more than half of the Fortune 500, use Applix's adaptable, scalable and real-time solutions to manage their business performance and respond to the marketplace in real time. These solutions are delivered by Applix and by a global network of partners. Headquartered in Westborough, MA, Applix maintains offices in seven countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit http://www.applix.com.

(c)2002 Applix, Inc. All rights reserved. Applix, iEnterprise, iService, and TM1 are registered trademarks of Applix, Inc., and iHelpdesk and iTM1 are trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Applix Announces 34 New Business Wins.
Publication:Business Wire
Geographic Code:1USA
Date:Jun 18, 2002
Words:540
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