Applix And ATIO Unveil CyberCall for Applix Enterprise, the First Communication-Centered Customer Relationship Management Solution.

WESTBORO, Mass.--(BUSINESS WIRE)--Dec. 2, 1998--

Partnership Perfects Customer/Vendor Relationship by Integrating

Fax, Phone, Internet, Email and Chat With Critical Customer Service

and Sales Information in Real-Time

Announced today at the DCI Sales Force Automation Show...

Applix Booth #2212

Applix, Inc. (NASDAQ:APLX), a leader in Internet-based customer relationship management solutions, and ATIO Corp., a pioneer in All-media customer interaction solutions, today unveiled plans to create and market CyberCall for Applix Enterprise, the first customer relationship management solution that can queue, distribute and manage incoming communication from all types of media, simultaneously. CyberCall for Applix will improve the customer/vendor relationship by ensuring that customers experience consistent and timely service, no matter how they choose to communicate with companies.

CyberCall for Applix eliminates frustrations commonly experienced during sales and service communications. This all-media customer relationship solution is being created by integrating two award winning products: CyberCall from ATIO and Applix Enterprise from Applix. With CyberCall for Applix, companies can manage all marketing, sales and customer service communication via virtually any communication medium: telephone, email, fax, Web callback, chat, Voice over IP and Web collaboration. The solution will radically improve the all-important one-to-one customer/vendor experience by making true customer centric communication possible.

"Together with Applix, we are creating the first product that truly focuses on each customer's unique information needs," said Willem Ellis, CEO of ATIO. "The perfect combination of Applix's Internet-based customer relationship management solution and CyberCall, our All-media customer interaction solution, is just what the industry needs to ensure customers receive accurate information quickly and conveniently--from just one contact via the communications medium they prefer."

Unlike traditional single-point communication products such as ACD (automated call distributor), IVR (interactive voice response), email and fax, CyberCall for Applix directs all customer communication from all media. Customers receive the same level of service regardless of how they choose to interact with the organization. For example, a medical equipment company that needs a specific respirator can phone, fax or email in their order. The information goes directly to the most appropriate vendor contact who can fulfill the customer's needs rather than sending the request to various departments around the company, while the customer is waiting for the order to be filled. This ensures that the customer will get the exact respirator they need, without time delays in getting it to the patient.

"We are extremely excited to market a solution that will make it easy for customers to get what they want--with no issues or mistakes in the sales and service channel," said Jay Waldron, president and chief operating officer of Applix. "With CyberCall for Applix, vendors can rest easy knowing their customers will be taken care of during every communication in the sales and service process, and more satisfied customers will result in repeat business."

CyberCall for Applix will be available from Applix in the second quarter of 1999.

About CyberCall(R)

CyberCall is an integrated All-media customer interaction solution providing access into the enterprise via telephone, email, fax, Web callback, chat and Voice over IP. CyberCall provides prioritization, routing and queuing of all customer interactions independent of the communication medium. For automated handling of voice calls IVR is available and combined with the fax module powerful fax on demand solutions can be deployed. This innovative call center solution from ATIO Corp. has so much flexibility that it can fulfill most companies needs to tailor their customer interaction solution to fit their needs and deliver excellence in customer service while making effective use of call center resources. CyberCall has won numerous awards including Editor's

Choice awards, Judge's Pick and multiple Product of The Year awards from leading trade publications in the call center and computer telephony domains.

About ATIO

ATIO Corporation, headquartered in Minneapolis, MN, is a global leader in All-media customer interaction solutions designed to improve business responsiveness for customer driven enterprises. ATIO has a strong global presence with 360 employees and offices in the US, Europe, Asia Pacific and Africa focusing on the Customer Contact Zone, the place where people and technology come together to handle every customer interaction independent of the chosen media. More information about ATIO can be found at www.atio.com

About Applix Enterprise

Applix Enterprise is a customer relationship management solution for enterprise applications for the Internet. Applix Enterprise contains marketing, sales, customer service, product quality, and help desk modules that can be run and deployed over the Internet. The integration of these modules over the Web makes it the most completely linked customer relationship management solution available, helping organizations enhance customer loyalty by responding to customer needs faster than their competition. All Enterprise modules are integrated via a common customer information database, allowing all front-office personnel to be fully informed so they achieve greater results faster. Applix Enterprise uses a 100% Pure Java architecture, allowing scalability throughout the enterprise and tying fast-growth organizations together across a LAN, WAN, Internet, or intranet.

About Applix, Inc.

Applix, Inc., (NASDAQ:APLX) headquartered in Westboro, MA, is a leading provider of Internet front-office business applications for the enterprise, that allow organizations to better access, analyze, and act on customer and market information. Applix Enterprise is an Internet-based customer relationship management solution which received the Editor's Choice Award from Call Center Solutions Magazine in 1998; Applix TM1 is a online analytical processing solution for decision support and real-time business analysis; and Applix office solutions include Applix Office for UNIX(R), Linux(R) and Windows NT, and Anyware Office for Java-based desktops.

With thousands of customers around the world - including such companies as Blockbuster Video, MTV, Motorola, Sun Microsystems, Hewlett-Packard, AT&T, Sony, Harrah's, New Holland N.A., Kaiser Permanente, SmithKline Beecham, Bristol-Myers Squibb, British Airways, Reuters, VISA International, Deutsche Bank, Siemens, Chase Manhattan Bank, Credit Suisse, Daimler Benz, Singapore Telecom, U.S. Army, and the U.S. Department of Energy - Applix leads the way in delivering Internet-centric business applications for today's globally distributed companies. More information can be found at www.applix.com.

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